Media Director, Search

Description
Evolvics is looking for a Search Director to build out our presence within search engines and other performance media driven entities. Reporting directly to the Head of Search, this person’s responsibilities will be to lead the planning, managing, optimizing and reporting on paid search campaigns in coordination with our in-house media strategists and user engagement teams to drive robust channel deliverables. It is expected this role will also closely interface with sister agencies to elevate the broader Syneos Health communications search offerings.
Areas of Focus
SEM: SEM is fundamental to our work and the right candidate will research, plan and execute SEM campaigns across our client portfolios, participate in RFPs, and evolve our search innovations. Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting.
AEO: Understand search engine algorithm shifts to AEO generated results and achieve sustainable success in an ever-evolving digital landscape.
Cross channel collaborations: Candidate should be experienced in working with cross functional media channels, understanding how search fits into the total integrated media strategy. Organic Search experience is a huge plus.
Intangibles: Lead, mentor and train members of the search team through a search professional development program. Develop and implement SOPs governing all aspects of best practice campaign development for the search department. Provide support to new business through industry analysis and search landscape estimation. Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates.
Qualifications
8+ years experience in pharma or healthcare search strategy required
An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
An ability to digest a client’s strategic imperatives and translate it into a meaningful integrated search strategy
Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
Certification in Google Ads, Google Analytics and Bing is strongly encouraged
Candidates should be free to travel as needed to support the business
The annual base salary for this position ranges from $130K to $150K CAD. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.
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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Work arrangement
No