Social Media Strategist

SOCIAL MEDIA STRATEGIST
afdindia | Ernakulam, Kerala
Job Type: Full-time | On-site
Industry: Education | Design Entrance Coaching | EdTech
Reports to: Director of Marketing
Package: ₹4,20,000/annum
About afdindia
afdindia is a 25+ year-old design entrance coaching organisation helping students prepare for NIFT, NID, UCEED, NATA and CEED. With an experienced academic team, strong student outcomes and a growing online presence, afdindia is building a modern education brand that connects with students and parents across India.
About the Role
We are looking for a creative, strategic and results-driven Social Media Strategist to take ownership of afdindia’s social media presence and turn our platforms into powerful channels for brand building, student engagement, community creation and lead generation.
This is not simply a posting role. The ideal candidate should understand what makes students stop scrolling, watch, share, save and ultimately enquire. You will be responsible for taking content from idea → strategy → script → production → publishing → analytics → optimisation.
You will work closely with the Director of Marketing, academic team, faculty, students, designers and video editors to build afdindia into a highly recognisable and engaging design-education brand.
Key Responsibilities
1. Social Media Strategy & Planning
- Develop and execute platform-specific strategies for Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Build and manage monthly and weekly content calendars aligned with admissions, academic and marketing priorities.
- Identify emerging formats, trends, hashtags, content opportunities and competitor activity.
- Maintain a consistent afdindia brand voice and visual identity.
2. Content & Short-Form Video
- Ideate and develop high-performing Reels, Shorts, carousels, stories, posts and educational content.
- Write strong hooks, scripts, captions and calls-to-action.
- Convert NIFT/NID/design-entrance topics, faculty expertise, student success stories and design trends into engaging content.
- Coordinate shoots with faculty, students and presenters and work closely with designers/editors to deliver quality content.
3. Audience Growth & Engagement
- Build an active community of students, parents, alumni and design aspirants.
- Monitor comments, DMs, shares, saves and conversations and ensure timely responses.
- Develop campaigns that encourage participation, UGC, student interaction and referrals.
- Continuously identify opportunities to increase organic reach and follower quality.
4. Analytics & Performance
- Track reach, views, watch time, retention, engagement, shares, saves, profile visits, follower growth and enquiries.
- Analyse which topics, hooks, formats and creatives perform best.
- Prepare weekly/monthly social-media reports with actionable recommendations.
- Use performance data to continuously improve the content strategy.
5. Marketing & Lead Generation
- Work with the Marketing and Admissions teams to connect social-media activity with enquiries and admissions.
- Support organic and paid social campaigns, particularly through Meta platforms.
- Develop content and campaigns around workshops, scholarships, entrance exams, events and new batches.
- Track the journey from Content → Engagement → Profile/Website Visit → Enquiry → Lead.
What We’re Looking For
- 5 years of experience in social media, digital marketing, content marketing or a related role.
- appear in Reels, write scripts, shoot videos, edit basic videos & become the face of afdindia,
- Strong understanding of Instagram, YouTube, Facebook and LinkedIn.
- Excellent content ideation, copywriting, storytelling and communication skills.
- Strong understanding of Reels/Shorts, audience retention and social-media algorithms.
- Experience with social-media analytics and reporting.
- Working knowledge of Meta Business Suite / Meta Ads Manager is an advantage.
- Familiarity with Canva, Adobe tools, CapCut or other content-production tools is desirable.
- Ability to identify trends and convert them into relevant brand content.
- Education, EdTech, youth brands or student-focused marketing experience is an advantage.
- A strong portfolio demonstrating actual social-media work and results will be highly valued.
What Success Looks Like
Success in this role will be measured through consistent content output, growth in relevant audience, increased reach and engagement, stronger video performance, community interaction, organic visibility and measurable contribution to enquiries and admissions.
Why Join afdindia?
This is an opportunity to shape the digital voice of a 25+ year education brand and build a strong national social-media presence among the next generation of design aspirants. You will have significant creative ownership and the opportunity to experiment with short-form video, AI-assisted content creation, educational storytelling, creator-led content and performance-driven social marketing.

Work arrangement
No