Sales Development Analyst

DNA Genotek, a part of OraSure Technologies Inc. (OTI), develops products that optimize ease of collection and provide superior samples. DNA provides proven performance for those requiring high-quality biological samples for nucleic acid testing. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.
Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions.
It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.
Overview
DNA Genotek products are marketed worldwide and support thousands of customers as they achieve breakthroughs in genomic and microbiome research, in diagnostics laboratories, in the pharmaceutical industry, in companion animal genomics and in personalized medicine. This job posting is to hire for an existing vacancy.
The Sales Development Analyst is responsible for driving revenue-generating activities across lead qualifications, prospect engagement, CRM data quality, and eCommerce Customer Onboarding.
This role helps connect Marketing, Sales, eCommerce and Commercial Operations by ensuring leads, customer onboarding activities and commercial data are managed consistently, actioned efficiently and visible through appropriate systems and reporting. The role focuses on business growth, customer acquisition, and data quality.
Snapshot of Responsibilities:
Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations
Prospect and account research
Support strategic outbound campaigns and product launch initiatives
Follow up with webinar, tradeshow, and campaign responders
Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated
Identify duplicates and data inconsistencies in CRM
Partner with Account Managers and Business Development teams to accelerate opportunity creation
Identify duplicates and data inconsistencies
Support account and contact data cleanup initiatives
Assist with reporting and data validation activities supporting sales execution
Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps
Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met
Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation
eCommerce Customer Onboarding
Support customer onboarding through initial account setup
Assist customers with eCommerce platform adoption
Help customers navigate first-order processes
Partner with internal teams to remove onboarding barriers
Track onboarding progress and identify opportunities for process improvement
Support initiatives that increase eCommerce revenue and customer adoption
Sales Development Requests
Execute approved sales development and commercial operations projects that support lead generation, customer acquisition, eCommerce adoption, data quality, or commercial process improvement
Support targeted prospecting and research initiatives
Participate in strategic growth projects and product launch campaigns as assigned
Additional
Participate in sales, marketing, and product training
Represent the company at conferences and industry events as required
Assist with special projects supporting revenue growth and eCommerce initiatives
Partner with Marketing Operations to identify opportunities to automate manual intake or improve triage, routing, and follow-up processes
What You Bring:
Bachelor’s Degree in Science, Business, Communications, Marketing, or relevant industry experience
1-2 years of previous sales or sales development experience and an interest in business and/or marketing
Proven research skills with the ability to filter critical information.
Ability to take direction, work independently as well as collaborate with cross-functional teams.
Proficient in the use of Microsoft Office applications
Previous experience working with Salesforce will be considered an asset.
Must be comfortable with phone and communications with customers.
Exceptional communication skills, both oral and written
High level of integrity and strong commitment to building a successful company.
Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred
OTI encourages applications from all qualified candidates who represent the full diversity of the communities in which we operate. We apply a rigorous, consistent, and equitable standard to the assessment of all candidates, regardless of race, color, national origin, sex (including pregnancy), sexual orientation, gender identity, disability status, age, religion, veteran status or any other protected characteristic. We are committed to creating a diverse and inclusive environment where all employees are welcomed and belong.
What we have to offer:
Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents
Disability and Life Insurance Benefits
RRSP plan with company-matching contributions
Generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days
Maternity Leave and Parental Leave Coverage
Adoption benefit for parents adopting a child
Employee Referral Program– you may be eligible for a cash bonus if your referrals are hired
Employee Assistance Program
Employee Service Recognition
Annual Fitness Reimbursement
Job-related Training Programs
Ability to participate in Teams, Committees, Events and Clubs
Depending on the role you may be eligible to work in a hybrid environment or fully remotely
Free Onsite Parking
Please note, the above applies to full-time permanent positions.
Culture, People & Community
OTI recognizes that the long-term health of our business is directly connected to the health of the planet, local communities and OraSure employees. As such, we have committees designed to address this, including:
LIVE IT Committee – committed to creating an environment that embodies our values
All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and a mentorship program
Wellness Committee empowers colleagues to make critical decisions to improve and protect health
Sustainability Committee aims to minimize impact on the environment
Social Committee who organize and run events for both remote and onsite employees, to create connection and community
At DNA Genotek, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, and record of offences (in employment), or any other characteristic protected by law with regard to any employment practices.
OTI aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, OTI and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request. If you require disability-related accommodation during the recruitment process, please contact Lauren Gray at lauren.wildfang@dnagenotek.com. OTI will consult with all applicants who request disability-related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
The base salary range for this full-time position is $45,000 - $75,000. The range displayed on the job posting reflects the minimum and maximum base salary for the position, based on our defined salary pay ranges. Our rang

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