Assistant Brand Manager Marketing

The Role
We’re hiring an Assistant Marketing Manager to drive our day-to-day marketing execution across social media, content, and events. You’ll be hands-on across the full content lifecycle — from ideating campaigns to writing captions that makes someone stop scrolling — while helping coordinate the brand’s presence at rides, meetups, and on-ground activations.
Key Responsibilities
• Plan, create, and schedule content across all Reise Moto social media pages (Instagram, Facebook, YouTube, etc.), maintaining a consistent brand voice and content calendar.
• Write compelling, on-brand captions, copy, and short-form content tailored to each platform and rider segment.
• Develop content ideas and briefs spanning product launches, brand storytelling, and community engagement.
• Drive influencer marketing end to end — identify and shortlist motorcycle and motorsport creators, manage outreach and onboarding, brief and coordinate collaborations, and track deliverables and performance.
• Build and maintain relationships with influencers and creator partners, negotiating scope and managing budgets for paid and barter collaborations.
• Coordinate and execute marketing events, rides, meetups, and on-ground activations end to end.
• Collaborate with media agencies, influencers, photographers, videographers, and external vendors on campaigns and shoots.
• Track content and campaign performance, reporting on key metrics and using insights to refine the approach.
• Support the broader marketing team on brand partnerships, product marketing, and seasonal campaigns.
• Stay plugged into the Indian motorcycle community, trends, and competitor activity.
What We’re Looking For
• 4 years of experience in marketing, social media, or content, ideally with a consumer or lifestyle brand.
• Strong writing skills — you can craft a caption, a campaign line, and a brief with equal ease.
• Solid understanding of social media platforms, content formats, and what performs.
• Experience coordinating events or activations is a strong plus.
• Comfortable working with creators, agencies, and vendors.
• Hands-on experience running influencer or creator marketing — from sourcing and outreach to briefing and measurement — is a strong advantage.
• A genuine passion for motorcycles and riding culture is highly valued.
• Organized, proactive, and able to juggle multiple campaigns and deadlines.
Nice to Have
• Familiarity with scheduling and analytics tools (Buffer, Metricool, etc.).
• An existing connection to the rider community.

Work arrangement
No