Influencer Marketing Manager

Reporting to: Head of Brand Operations
Experience: 5-7+ years
Industry: Influencer Marketing / Digital / Advertising Agency
Role Overview
We are looking for an experienced Manager to lead the end-to-end execution of influencer marketing campaigns, manage teams, creators and brand relationships, and ensure campaigns are delivered with quality, speed and accountability.
The candidate must have minimum of 5+ years of agency experience, with strong hands-on experience in Influencer Marketing, Creator Management and Campaign Execution.
Key Responsibilities
Lead end-to-end execution of influencer campaigns from brief to closure, ensuring timelines, quality and deliverables are met.
Manage and lead the execution team, allocate responsibilities, track performance and ensure clear ownership across campaigns.
Act as a key point of contact for brands, understanding requirements, managing expectations and ensuring smooth communication.
Manage creators and creator managers across platforms, including negotiations, deliverables, content, timelines, reworks and escalations.
Work closely with Creative, Strategy, Creator Partnerships, Sales and other internal teams to ensure seamless campaign execution.
Proactively identify campaign risks and solve/mitigate brand, creator and execution challenges to avoid delays and escalations.
Review campaign content, scripts and deliverables to ensure brand brief, messaging, quality and platform requirements are met.
Have a strong understanding of YouTube, Instagram and other major creator platforms, including content formats, creator ecosystems and platform best practices.
Monitor campaign trackers, deliverables, live content, performance data and reporting with high accuracy.
Ensure adherence to internal SOPs, processes, approvals and campaign closure requirements.
Drive a culture of ownership, accountability, proactive problem-solving and timely execution within the team.
Required Experience & Skills
5+ years of experience in an agency – mandatory.
Strong experience in Influencer Marketing and Creator Management – mandatory.
Proven experience in leading teams and managing multiple campaigns simultaneously.
Strong brand/client handling and communication skills.
Good understanding of YouTube, Instagram and other social/creator platforms.
Strong creator relationship management and negotiation skills.
Ability to identify problems early and develop practical solutions and mitigation plans.
Strong coordination and collaboration across multiple internal teams.
Excellent execution, follow-up, organisation and problem-solving skills.
Ability to work in a fast-paced environment with tight deadlines and high ownership.

Work arrangement
No