Growth Marketer, Part-Time

Company Description
At Naya, our mission is to empower women with period products that are sustainable, innovative, and reduce microplastics. We believe comfortable, affordable period care should be accessible anywhere and everywhere – period. Our flagship product is a reusable tampon applicator paired with a tampon subscription and integrated app.
Role Description
This is a part-time contract role for a Growth Marketer. The role is measured on one number: waitlist signups ahead of Naya's launch. Everything below serves that.
Creative workflow. Naya needs a repeatable loop that runs without the founder in the middle of it — ideate, produce, post, read the results, adjust. The growth marketer will build that system across paid and organic, own the content calendar, and keep the cadence consistent rather than sporadic. Naya has a working calendar and post mix in place to build from.
Ad spend allocation. The budget is small, so every dollar has to be accountable. The growth marketer will decide where spend goes across channels, run structured tests rather than set-and-forget campaigns, and cut what isn't converting. A part of that is diagnosing the funnel between click and conversion: tracking setup, landing page, and the offer itself.
Direct return. The growth marketer is accountable for conversion rate at every step of the funnel and for reporting honestly on what's working, including when the answer is that a channel isn't worth the spend.
Naya is a small pre-seed team, so this role suits someone who wants to own a number rather than execute someone else's plan. It starts as a contract engagement, with room to grow into a longer-term role as the company scales.
Qualifications & Nice-To-Have
Demonstrated experience driving measurable signups, leads, or sales on a constrained budget
Hands-on with paid social (Meta, TikTok) — campaign setup, audience testing, and creative iteration
Able to produce or direct short-form creative, not just brief it out
Analytics fluency
Consumer or DTC experience, ideally in CPG, wellness, or a category with a subscription component
Comfortable working remotely with a founder-led team and shifting priorities
Interest in women's health or sustainability is beneficial
Terms
Remote, Part-Time / Contract Position

Work arrangement
No