Senior VP Paid Ads

Company Description PaidSync.ai is an AI-driven ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform allows users to manage campaigns, conversion tracking, reporting, and optimization through natural language conversations, with no new tools or complex interfaces to learn. PaidSync.ai connects key measurement solutions, including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, to bring targeting, tracking, and reporting into a single workflow. Every change is drafted for review and requires approval, ensuring transparent, trusted control over ad spend. Founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally, PaidSync.ai is also a verified partner with Google, Meta, LinkedIn, and TikTok.
Role Description The Senior VP Paid Ads is a full-time remote role responsible for leading PaidSync.ai’s paid media strategy across all supported ad channels. This role oversees the planning, execution, and optimization of performance marketing campaigns, ensuring that client and platform outcomes are aligned with growth goals. Day-to-day responsibilities include defining paid media roadmaps, guiding market and audience segmentation, setting performance benchmarks, and reviewing campaign structures and creative strategies. The Senior VP Paid Ads will collaborate closely with product, data, sales, and customer success teams to refine AI workflows, improve measurement frameworks, and translate performance insights into platform enhancements. This leader will also mentor and manage a distributed team of paid media specialists, establish best practices, and represent PaidSync.ai in key partner relationships and industry forums.
Qualifications
Demonstrated expertise in Marketing Management and Marketing, including leadership of multi-channel performance campaigns.
Strong skills in Market Planning and Market Research to drive data-informed strategy and budget allocation.
Experience in Public Relations and external communications, especially in representing brands with technology and agency partners.
Proven track record managing large-scale paid media programs across platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other major networks.
Advanced analytical skills with the ability to interpret complex performance data, build dashboards, and inform strategic decisions.
Leadership experience managing high-performing, remote teams and collaborating across product, engineering, and commercial functions.
Familiarity with ad and measurement tools (e.g., Google Analytics 4, Google Tag Manager, Google Merchant Center) and AI-driven marketing solutions.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience in digital advertising or growth leadership is beneficial.

Work arrangement
No