Marketing Executive

Company: Mishtighar
Location: Kolkata, West Bengal
Experience: 0–3 Years
Employment Type: Full-Time
Industry: FMCG / Food & Beverage / D2C
Department: Marketing
About Mishtighar
Mishtighar is a growing FMCG/D2C brand focused on bringing quality food products to consumers through a combination of strong product offerings, compelling brand communication, and digital-first distribution.
We are looking for a Marketing Executive who is enthusiastic about brands, consumer behaviour, digital marketing, and the fast-paced FMCG/D2C environment. This role is ideal for someone who wants hands-on exposure to brand building, digital marketing, social media, e-commerce, campaigns, and consumer engagement.
Key Responsibilities
1. Digital & Social Media Marketing
Assist in planning and executing digital marketing initiatives across Instagram, Facebook, YouTube and other relevant platforms.
Support the development of monthly content calendars and campaign plans.
Coordinate with designers, content creators, photographers and agencies for marketing creatives.
Track social media performance, engagement and audience growth.
Monitor consumer conversations, trends and competitor activities.
2. Brand & Campaign Execution
Support the execution of brand campaigns, product launches, seasonal campaigns and promotional activities.
Assist in developing campaign concepts, communication ideas and marketing collaterals.
Ensure consistency of Mishtighar's brand communication across digital and offline touchpoints.
Conduct market and competitor research to identify emerging trends and opportunities.
3. D2C & E-commerce Marketing
Assist in managing and promoting products across the company's D2C website and relevant e-commerce/marketplace platforms.
Coordinate product listings, descriptions, images, offers and promotional content.
Monitor website and marketplace performance and identify opportunities to improve visibility and conversions.
Support online sales campaigns and promotional activities.
E-commerce roles in Kolkata and the wider FMCG/D2C sector increasingly include product listing optimisation, marketplace campaigns, inventory coordination, sales tracking and performance reporting.
4. Performance Marketing Support
Assist in planning, executing and monitoring Meta and Google campaigns.
Track key metrics such as traffic, CTR, CPC, conversions, CAC and ROAS.
Coordinate with internal teams/agencies to provide creatives and campaign requirements.
Help analyse campaign performance and identify areas for optimisation.
5. Content & Consumer Engagement
Assist in creating engaging content around products, recipes, festivals, occasions and consumer use cases.
Develop basic marketing copy for social media, website, campaigns and promotional communication.
Support influencer collaborations and other consumer engagement initiatives.
Understand consumer feedback and communicate relevant insights to the marketing team.
6. Marketing Analytics & Reporting
Prepare weekly/monthly marketing performance reports.
Track social media, website, e-commerce and campaign performance.
Conduct basic competitor, category and consumer research.
Convert data and observations into actionable marketing recommendations.
7. Cross-functional Coordination
Coordinate closely with Sales, E-commerce, Operations, Creative and external agencies.
Support product launches and promotional activities from planning through execution.
Ensure timely delivery of marketing activities and campaign assets.
Candidate Profile
Graduate in Marketing, Business Administration, Communications, Mass Communication or a related discipline.
0–3 years of experience in Marketing, Digital Marketing, Brand Marketing, FMCG, Food & Beverage, D2C or E-commerce.
Freshers with relevant internships/projects in digital marketing or brand management may also be considered.
Strong interest in FMCG, food brands, D2C and consumer marketing.
Good understanding of social media platforms and digital marketing fundamentals.
Strong communication and copywriting skills.
Good analytical and problem-solving ability.
Comfortable working with Excel/Google Sheets and preparing basic reports.
Ability to work in a fast-paced, entrepreneurial environment.
Strong attention to detail and ability to manage multiple activities simultaneously.
What We Offer
Opportunity to work closely with a growing FMCG/D2C brand.
Hands-on exposure to multiple aspects of marketing and brand building.
Opportunity to work on real campaigns, product launches and digital growth initiatives.
Fast-paced learning environment with significant ownership and responsibility.
Career growth opportunities as the brand expands.
Ideal Candidate
We are looking for someone who is curious, energetic, creative and highly execution-oriented—someone who doesn't just want to post content but wants to understand why consumers buy, how brands grow, and how marketing can translate into business results.

Work arrangement
No