Area Sales Manager

Company Description 9ways the cycle factory is a growing bicycle manufacturer and distributor focused on delivering reliable, high-quality cycles to a wide range of customers. The company is committed to promoting sustainable mobility and encouraging active lifestyles through thoughtfully designed products. With a strong presence in regional markets, 9ways the cycle factory works closely with dealers and retail partners to ensure accessible pricing and dependable service. Team members are encouraged to bring fresh ideas, collaborate across functions, and contribute to a culture of continuous improvement. The organization values integrity, customer satisfaction, and long-term relationships with both employees and business partners.
Role Description The Area Sales Manager is a full-time, on-site role based in Kochi. This role is responsible for managing and growing sales within an assigned territory, building strong relationships with dealers, retailers, and institutional buyers. Day-to-day tasks include visiting market locations, identifying new business opportunities, executing sales plans, and monitoring competitor activities. The Area Sales Manager will manage distributor and retailer networks, ensure proper product placement, and coordinate promotional activities to drive revenue and market share. The role also includes tracking sales performance, preparing regular reports, forecasting demand, and collaborating with internal teams such as marketing, logistics, and customer service to ensure timely deliveries and high customer satisfaction.
Qualifications
Proven experience in field sales or territory management, preferably in consumer products, FMCG, or bicycle-related industries.
Strong relationship-building skills with the ability to manage dealer, distributor, and retailer networks effectively.
Competence in sales planning, target achievement, and basic sales analytics, including forecasting and reporting.
Good communication and negotiation skills, with the ability to present products and commercial terms clearly.
Comfort with on-the-ground market visits, competitor tracking, and gathering customer feedback for continuous improvement.
Basic proficiency in MS Office or similar tools for maintaining sales records, preparing reports, and tracking performance.
Ability to work independently, prioritize tasks, and make decisions aligned with company objectives.
Bachelor’s degree in Business, Marketing, or a related field is preferred; equivalent practical experience will be considered.
Fluency in English and local languages relevant to the Kochi market; valid authorization to work on-site in Kochi.

Work arrangement
No