Area Sales Manager

About Innovatives Fabric & Seating Solutions
Innovatives Fabric & Seating Solutions is a specialized manufacturer and supplier of premium seating and upholstery Fabric for Funiture Manufacturers, cinema, auditorium, hospitality, home theatre, commercial, and institutional spaces.
The company brings together Innovatives Seating and Innovatives Fabric, offering an integrated range of products including Premium Upholstery fabric, cinema chairs, luxury recliners, VIP seating, auditorium seating, sofa sliders, home theatre seating.
With a strong focus on design, comfort, durability, ergonomics, and finish quality, Innovatives works closely with architects, interior designers, consultants, developers, multiplex operators, hospitality brands, institutions, and corporate clients to provide customized seating and fabric solutions.
By combining in-house manufacturing capabilities, product customization, premium fabrics, and project execution, Innovatives aims to deliver complete seating solutions that enhance both the functionality and visual character of a space.
About the Role
We are looking for an Area Sales Manager to drive business development and sales growth within the assigned territory.
The role is highly field-oriented and relationship-driven, requiring regular interaction with architects, interior designers, developers, consultants, corporate clients, institutions, and other decision-makers.
The ideal candidate will be comfortable managing the complete sales cycle—from identifying opportunities and generating leads to client meetings, presentations, quotations, negotiations, order closure, and coordination through project execution.
Key Responsibilities
Identify and develop new business opportunities within the assigned territory.
Build and maintain strong relationships with architects, interior designers, developers, consultants, corporate clients, institutions, hospitality groups, and project stakeholders.
Generate leads through field visits, networking, references, market mapping, and business development activities.
Conduct regular client and project-site visits to understand requirements and identify upcoming opportunities.
Present Innovatives' seating solutions and recommend appropriate products based on project requirements, design, functionality, and budget.
Prepare quotations, proposals, product presentations, and commercial offers.
Negotiate pricing, commercial terms, and project requirements to move opportunities toward closure.
Maintain and actively manage the sales pipeline, including leads, opportunities, quotations, follow-ups, and expected closures.
Track project developments from initial enquiry through order confirmation and execution.
Coordinate with design, production, installation, and operations teams to ensure smooth project delivery.
Follow up on payments and outstanding commercial requirements wherever required.
Monitor competitor activity, market trends, customer requirements, and emerging project opportunities.
Maintain accurate CRM records, sales reports, visit reports, and pipeline updates.
Achieve assigned sales targets, revenue objectives, and business-development goals.
What We Are Looking For
Proven experience in B2B sales, business development, project sales, or account management.
Experience selling to architects, interior designers, developers, consultants, corporate clients, institutions, or project-based customers.
Strong relationship-building and networking abilities.
Excellent communication, presentation, negotiation, and follow-up skills.
Ability to understand and communicate product features, technical specifications, design considerations, and commercial value.
Experience in furniture, interiors, construction, hospitality, building materials, seating, or related industries is preferred.
Knowledge of cinema seating, auditorium seating, recliners, furniture, or ergonomic products will be an advantage.
Comfortable working independently and spending significant time in the field.
Strong sales discipline with the ability to manage a pipeline and consistently follow up on opportunities.
Basic proficiency in MS Office, CRM systems, email, and sales reporting tools.
Bachelor’s degree in Business, Marketing, Management, or a related discipline; equivalent practical experience will also be considered.
Willingness to travel extensively within the assigned territory and visit project sites as required.
What You Will Do Every Day
Meet → Understand → Present → Quote → Follow Up → Negotiate → Close → Coordinate
You will be the key link between Innovatives and our customers, helping clients identify the right seating solution while building long-term business relationships.
Ideal Candidate
The ideal candidate is energetic, target-oriented, commercially aware, and highly proactive, with a strong ability to open doors, build relationships, generate opportunities, and convert them into business.
If you enjoy meeting people, developing new markets, working on exciting projects, and selling premium products, this role offers an opportunity to build a strong career with Innovatives.

Work arrangement
No