Associate Manager – Influencer Marketing

Associate Manager – Influencer Marketing (P&L & Sales Owner)
Suroskie | Experience: 3–6 Years | Location: Ghaziabad | Work Mode: On-site | Employment Type: Full-time
About the Role
Suroskie is looking for an Associate Manager – Influencer Marketing to own Influencer Marketing as a sales-driven business channel.
The role will have direct ownership of influencer-led revenue, P&L, budgets, CAC, ROAS and profitability. We are looking for someone with a strong sales and performance mindset who understands how to identify creators, develop conversion-focused content and scale influencer campaigns that drive measurable business results.
Key Responsibilities
Own the Influencer Marketing P&L, revenue and sales targets.
Build and manage a creator ecosystem focused on sales and conversions, not just reach and engagement.
Identify and onboard creators with proven potential to drive product sales.
Develop influencer campaigns with clear conversion objectives, CTAs and measurable outcomes.
Analyse influencer content to identify high-performing hooks, scripts, creators, formats and content angles.
Track and optimise campaigns based on Revenue, CAC, ROAS, Conversion Rate and Creator ROI.
Scale high-performing creators and conversion-generating influencer content.
Negotiate creator commercials and ensure maximum ROI on influencer spends.
Collaborate with Creative, Content and Performance Marketing teams to convert winning influencer content into sales-driving assets.
Build testing frameworks for different creators, content formats, hooks, offers and CTAs.
Monitor influencer-attributed sales and identify opportunities to improve efficiency and profitability.
Manage influencer marketing teams/agencies and drive them against revenue, conversion and efficiency targets.
Develop and maintain strong relationships with creators, agencies and other influencer partners.
Must Have
3–6 years of hands-on Influencer Marketing experience, preferably in D2C, Beauty, Skincare or FMCG.
Strong sales and performance marketing mindset.
Proven experience in conversion-focused influencer marketing and creator-led commerce.
Strong understanding of CAC, ROAS, Revenue, ROI, Conversion Rate, Attribution and P&L.
Experience managing influencer budgets and commercial negotiations.
Ability to identify why influencer content converts and how to scale winning content.
Strong analytical and commercial decision-making skills.
Experience working with performance-driven creators, affiliates or creator-commerce models will be an advantage.
Key KPIs
Influencer Sales
Influencer Revenue
P&L / Profitability
ROAS
CAC
Conversion Rate
Creator ROI
Revenue per Creator
Revenue per Video
Influencer Spend Efficiency
Ideal Candidate
The ideal candidate is not just an influencer marketing manager. They should think like a business owner— able to connect creator selection, content, spends and negotiations directly to sales, revenue and profitability.

Work arrangement
No