Area Sales Manager

Job Title:
Area Sales Manager
Reports to:
Director of Sales- East
Location:
Remote- New York Metro
Status:
FT/Exempt
Compensation:
$70,000 – $80,000 annual base salary, plus a competitive bonus opportunity. Final compensation will be commensurate with experience, skills, and qualifications.
ABOUT THE COMPANY
ROAR is redefining hydration for a new generation. In a category that has become overly serious and hardcore performance obsessed, ROAR stands for something different: hydration that is expressive, effortless, and rooted in real life. Built for people who move, connect, and live life out loud, ROAR delivers complete hydration with vitamins, antioxidants, and electrolytes - all with just 20 calories and 3g of sugar or less per bottle.
More than a beverage, ROAR is a cultural signal - bright, approachable, and fun. It rejects the intensity and rules of traditional hydration in favor of something more human: joy, spontaneity, and the kind of movement that doesn’t need a scoreboard. This positioning has resonated with consumers and retailers alike driving strong momentum across both natural and conventional retail, where ROAR continues to expand rapidly and now ranks as the #2 brand in the natural channel within the enhanced water category.
ROLE OVERVIEW
ROAR Organic is seeking a hands-on Sales Leader to drive profitable growth in a fast-paced, high-growth environment. This role is responsible for leading all sales activities across grocery customers in the New York Metro area, including new business development, key account management, and executing data-driven strategies to expand market share and increase brand awareness.
The ideal candidate brings a proven track record of scaling high-growth brands profitably, with experience managing both established and emerging grocery retailers, as well as partners. They are highly relationship-driven, resourceful, and action-oriented, with strong communication and organizational skills. This leader excels at building and implementing the strategies, tools, and processes needed to support sustained growth.
KEY RESPONSIBILITIES
Deliver against Annual Operating Plan targets, including gross/net sales and trade spend objectives.
Grow distribution and topline revenue with a focus on regional and independent retailers.
Execute customer sales strategies, promotional calendars, and account plans.
Leverage distributer incentive programs and independent retailer promotional opportunities to drive sales.
Conduct weekly route rides with distributor sales representatives to support execution and identify growth opportunities.
Develop and own a field execution strategy based on weekly trend reports, promotional planners, and merchandising opportunities.
Manage and execute trade spend programs to drive profitable growth and promotional effectiveness.
Leverage syndicated data (IRI, SPINS) to communicate compelling, retailer-specific presentations.
Track, measure, and analyze performance metrics, including ROI.
Represent the brand at regional and national trade shows, customer meetings, and industry events.
SKILLS & EXPERIENCE
Minimum 2 years of CPG sales experience.
Strong understanding of the beverage and grocery landscape, including retailers and distributors.
Experience executing sales planning initiatives.
Creative, solutions-oriented problem solver with a strong sense of ownership and accountability.
Thrives in a hands-on, fast-paced, entrepreneurial environment.
Proficient in Microsoft Excel and PowerPoint; experience with syndicated data tools (SPINS, IRI) preferred.
Ability to travel extensively as needed.
Ability to stand and walk for extended periods.
Ability to lift up to 30 pounds.
Must be authorized to work in the U.S. without current or future sponsorship.

Work arrangement
No