Channel Sales Manager

Company Description LiveLine Electronics specializes in AC and DC 24x7 power electronic backup and protection systems that support uninterrupted, trouble-free business operations. The company offers a broad range of products, including industrial UPS systems, substation-grade battery chargers, customized converters and inverters, static frequency converters, static voltage stabilizers, APFC panels, DC rectifiers for aviation, K-rated transformers, BHMS etc . Its solutions are approved by leading engineering consultants for use in critical process areas across core sector industries such as steel and metals, oil and gas, public health engineering, power generation, transmission and distribution, defense, railways, and general manufacturing. LiveLine Electronics focuses on reliability, customization, and performance to help organizations maintain continuous, stable power for mission-critical applications.
Role Description This is a full-time, on-site Channel Sales Manager role based in the Greater Kolkata Area. The Channel Sales Manager will be responsible for developing and managing relationships with channel partners, distributors, and resellers to drive sales of LiveLine Electronics’ power backup and protection solutions. Daily activities include identifying new channel opportunities, negotiating partner agreements, setting sales targets, monitoring performance, and providing ongoing support to partners. The role involves collaborating with internal teams on pricing, product positioning, and promotional activities, as well as conducting product presentations and trainings for channel stakeholders. The Channel Sales Manager will also handle key customer escalations, ensure high service standards, and prepare regular sales forecasts and reports for leadership.
Qualifications
Demonstrated expertise in Channel Sales and working with Channel Partners to build and grow indirect sales networks.
Strong Sales and Sales Management skills, including pipeline development, forecasting, and target achievement.
Experience in Customer Service, with the ability to resolve issues and maintain long-term partner and client relationships.
Knowledge of industrial or power electronics products, or related technical solutions, is highly beneficial.
Excellent communication, negotiation, and presentation skills.
Ability to work on-site in the Greater Kolkata Area and travel to partner and customer locations as required.
Bachelor’s degree in business, engineering, or a related field, or equivalent professional experience.
Proficiency in basic CRM and productivity tools for managing accounts, reporting, and collaboration.

Work arrangement
No