Digital Marketing Specialist

Role Description This part-time remote role for a Digital Marketing Specialist focuses on promoting MS Industrial Technology’s instrumentation online courses and related services. The specialist will plan, execute, and optimize digital campaigns across social media, search, and other online channels to increase brand awareness and course enrollment. Daily tasks include managing social media profiles, creating and scheduling content, monitoring engagement, and responding to audience interactions in a professional manner. The role also involves tracking web and campaign performance using analytics tools, preparing concise reports, and adjusting strategies based on data insights. Collaboration with subject matter experts to translate technical topics into clear, accessible messaging will be an important part of the responsibilities.
Qualifications
Ability to plan and execute Digital Marketing and Online Marketing campaigns to support course promotion and brand visibility.
Proficiency in Social Media Marketing, including content scheduling, audience engagement, and platform-specific best practices.
Experience with Web Analytics tools to track performance, interpret data, and make data-informed marketing decisions.
Strong Communication skills, with the ability to present technical topics in a clear, compelling, and accessible way.
Familiarity with SEO, email marketing, and basic content creation for digital channels is beneficial.
Comfort working independently in a remote environment, managing time effectively, and meeting deadlines.
Previous experience in B2B or technical/industrial sectors is a plus but not required.
Relevant education or certifications in marketing, communications, or a related field are advantageous.

Work arrangement
No