Director of Brand and Social Media Marketing

Brand: Kasura
Field: Luxury Jewelry
Location: Mumbai or Jaipur | Full-Time, In-House
Hours: 11:00 AM – 7:00 PM
Language: english (fluent)
Kasura is looking for a highly creative, artistic and hands-on Director of Social Media & Brand Content to help build our digital presence from the ground up.
We are looking for someone with excellent taste, artistic mind, outspoken, strong visual instincts and a deep understanding of social media, who can turn ideas into compelling content and campaigns.
What You'll Do
Develop and execute Kasura's social strategy across Instagram, TikTok and Facebook
Concept and create Reels, TikToks, campaigns, content series and social-first storytelling
Develop creative concepts, visual direction, moodboards and content ideas for campaigns and shoots
Responsible for ad-buys on meta, google, and other platforms
Manage the content calendar, publishing and community engagement
Identify and work with creators, influencers and interesting personalities
Develop and execute email marketing campaigns, newsletters and promotional communications through our website/e-commerce platforms
Collaborate with web designers and developers on website design, content and creative direction
Keep the website updated with new products, collections, imagery, campaigns and content
Ensure our social media, website and email communications feel like one cohesive luxury brand
Track performance and use analytics to improve content and campaigns
Work with the team on paid social and digital advertising
We're Looking For
5+ years of experience in social media, content, digital marketing or brand building, ideally in luxury, fashion, jewelry, beauty or premium consumer brands
Highly creative and artistic with excellent visual taste
Strong understanding of Instagram, TikTok and short-form video
Excellent copywriting and storytelling skills
Experience with email marketing and websites/e-commerce
Comfortable working with photographers, designers, creators and web developers
Strategic thinker who is also extremely hands-on and execution-oriented
Strong portfolio demonstrating your creative work and measurable results
Experience building a brand from an early stage is a plus
Great time management skills and respect for others' time, organized, trustworthy, and diligent
A hands-on, creative individual who brings energy, ideas, and is genuinely passionate and excited to build the brand.

Work arrangement
No