D2C Digital Marketing Specialist

Job description
About the Role:
We are looking for a performance-driven Digital Marketing Manager with strong expertise in Google Ads to lead and scale our paid acquisition efforts. The role focuses on driving high-quality traffic, improving ROI, and optimizing campaigns across Google platforms.
Key Responsibilities:
Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube).
Drive performance marketing strategy with a strong focus on ROI and conversions.
Conduct keyword research, bidding strategy, and audience targeting.
Continuously analyze campaign performance and implement data-driven optimizations.
Manage budgets, track CAC, CTR, ROAS, and conversion metrics.
Work closely with content, design, and tech teams to improve landing page performance.
Oversee Shopify tracking integrations (Google Analytics, GTM, conversion tracking).
Support CRM and remarketing campaigns through audience segmentation.
Stay updated with Google Ads trends, algorithm changes, and best practices.
Requirements:
4-7 years of experience in performance marketing with strong Google Ads expertise.
Hands-on experience with Search, Display, and Shopping campaigns (e-commerce preferred).
Strong analytical skills with experience in Google Analytics and GTM.
Experience with Shopify and conversion tracking setups.
Ability to manage budgets and scale campaigns efficiently.
Strong communication and stakeholder management skills.
Experience in jewelry or luxury is a plus.
D2C experience is mandatory

Work arrangement
No