Live opening · Posted 9 days ago

Performance Marketing Specialist

D Axis Digiweb Solutions LLP · Delhi, India (Remote)
Linkedin No
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At a glance

The key details from the original listing.

Posted 9 days ago
CompanyD Axis Digiweb Solutions LLP
LocationDelhi, India (Remote)
Work modeNo
SourceLinkedin
Listed9 days ago

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About the role

Description supplied by the original job listing.

About us
D-Axis Digiweb Solutions LLP is a full-service digital marketing and web development agency based in New Delhi. We run performance campaigns, SEO, social media and custom web builds for clients across India, Dubai, the UK and Europe — spanning e-commerce, D2C, wellness, healthcare, legal, interior design and professional services.
The role
You will independently own Google Ads and Meta Ads accounts end to end — strategy, build, optimisation and reporting — across a portfolio of client accounts and our own in-house campaigns. This is a hands-on execution role, not a supervisory one. You will be measured on the numbers your accounts produce, not on the volume of campaigns you launch.
What we're looking for
Minimum 4 years of hands-on performance marketing experience, with direct ownership of both Google Ads and Meta Ads (agency background strongly preferred)
A verifiable track record of improving ROAS or reducing CPL on live accounts — come prepared to walk us through two or three accounts you personally scaled, including what was failing before you touched them
Comfortable managing meaningful monthly ad spend across several accounts simultaneously without dropping balls
Strong working knowledge of GA4, Google Tag Manager, Meta Events Manager and Conversions API
Solid grasp of attribution, incrementality and why platform-reported numbers and actual business revenue often disagree
Fluent in Excel or Google Sheets for pivot-level analysis — you should be able to find the answer in the data before you ask the platform for it
Experience across both lead generation and e-commerce campaign objectives
Confident written and spoken English, and comfortable in direct client conversations
Google Ads and Meta Blueprint certifications are a plus, not a substitute for results
What you'll own
Full-funnel campaign strategy, build and daily optimisation across Google Ads (Search, Performance Max, Display, YouTube, Shopping) and Meta Ads (Facebook + Instagram)
Monthly ad budgets across multiple client accounts, with accountability for ROAS, CPL, CAC and lead quality — not just CTR and impressions
Audience architecture: custom audiences, lookalikes, remarketing pools, exclusion lists and audience segmentation by funnel stage
Conversion tracking setup and hygiene — Meta Pixel, Conversions API, GA4, Google Tag Manager, offline conversion imports
Structured testing: creative, copy, audience, landing page and bidding-strategy experiments with documented learnings
Keyword research, negative keyword management, search term audits and quality score improvement
Catalogue and feed management for e-commerce accounts (Shopify / WooCommerce)
Ad copy direction and creative briefs for the design team — you decide what gets tested and why
Landing page and funnel feedback to the web team where conversion rate is the bottleneck
Client-ready monthly performance reports in Looker Studio, plus clear commentary on what changed and what's next
Joining client calls to present performance, defend recommendations and manage expectations
What we offer
Direct ownership of accounts from day one, with no layers of approval between you and the campaign
Exposure to international clients and varied industries, not one vertical on repeat
Working alongside in-house design, web development and SEO teams — you won't be fighting for resources
Room to grow into account leadership as the portfolio expands
How to apply
DM on Linkedin

Work arrangement
No

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