Web Designer

About The Company
Persona is a forward-thinking organization dedicated to redefining digital experiences through innovative design and technology. As a company committed to excellence and creativity, Persona specializes in delivering category-defining digital solutions that resonate with audiences and elevate brands. With a focus on fostering a collaborative and inclusive culture, Persona continuously pushes the boundaries of what is possible in the digital space, ensuring that clients and users alike benefit from cutting-edge, thoughtfully crafted experiences.
About The Role
As a Lead Web Designer at Persona, you will play a pivotal role within our expanding Brand Studio, spearheading the design and development of our website and various consumer-facing digital platforms. Your primary responsibility will be to oversee the visual and experiential aspects of our marketing website, setting high standards for design quality, innovation, and user engagement. This leadership position requires proactive initiative, enabling you to facilitate cross-functional collaboration, align teams, and develop compelling ideas that drive our digital presence forward. With a recent rebrand underway, this is a unique opportunity to influence our visual identity at a foundational level, making a tangible impact on our brand's evolution.
Qualifications
To succeed in this role, candidates should possess a standout interactive portfolio demonstrating a passion for storytelling, craftsmanship, and technology, with a clear understanding of audience engagement. A minimum of 10 years of experience in agency or in-house environments, focused on website design and digital experiences, is essential. Strong UX instincts and the ability to translate design principles into intuitive, empathetic user experiences are critical. Candidates must have a deep understanding of building cohesive visual systems and the technical knowledge necessary to deploy and maintain digital platforms. Familiarity with industry-standard tools such as Adobe Creative Cloud and Figma, as well as AI tools like Cursor and Claude, is required. Experience with code-based animation and emerging technologies will be considered a strong plus. Excellent communication skills and the ability to self-direct across multiple workstreams in a fast-paced environment are also vital.
Responsibilities
Design and deliver innovative digital experiences across Persona’s marketing website and other interactive touchpoints, including event activations, micro-sites, and digital collateral. Lead the comprehensive redesign of our marketing website, overseeing the project from strategic alignment and scoping through to design, implementation, and ongoing stewardship. Collaborate closely with the web development team to address day-to-day site needs, empowering the marketing team to iterate and build responsive, user-centric solutions. Champion modern design and build processes by partnering with engineering teams and leveraging the latest prototyping and AI tools to bring ideas to life beyond initial concepts. Foster a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders. Develop a deep understanding of Persona’s brand identity and play a key role in shaping its visual and experiential future. Manage multiple projects with varying complexity and scope, ensuring timely delivery and high-quality output. Stay abreast of industry trends and emerging technologies to continually push the boundaries of digital design innovation.
Benefits
For full-time US-based employees, Persona offers a comprehensive benefits package including medical, dental, and vision insurance, a 3% 401(k) contribution, unlimited paid time off, quarterly mental health days, family planning benefits, a professional development stipend, wellness benefits, and more. UK employees enjoy private medical and dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development support, co-working stipends, and additional perks designed to promote work-life balance and personal growth. We are committed to supporting our employees’ health, well-being, and professional development, ensuring a motivating and rewarding work environment.
Equal Opportunity
Persona is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, religion, or any other protected characteristic. Our hiring process is designed to be fair and equitable, and we encourage candidates from all backgrounds to apply. We believe that diverse perspectives foster innovation and strengthen our company culture, and we are dedicated to providing equal opportunities for growth and success to all team members.

Work arrangement
No