Head of Brand Marketing

We're hiring: Head of Brand Marketing — Araya Health
Bengaluru | Full-time | Reports to the CEO
Araya Health is being built as a house of brands in Indian healthcare — specialist brands, each owning one job properly, under a maker's mark that stands for honest, licensed, well-made products. Today: pain and recovery, gut health, men's health, everyday Ayurveda. The roadmap goes further.
Everywhere our consumer looks for health, we intend to be there — the chemist, the neighbourhood store, the modern retail aisle, the marketplace, the ten-minute app. One brand, wherever it's found.
You'd join as one of the first ten people in the company — early enough to shape what these brands become, not to inherit them.
What you'll own
· Brand positioning across the portfolio — what each brand stands for, who it's for, and what it will never say.
· The language of the brand: tone, naming, claims, the words on the pack and in the ad — at the counter and on the screen.
· The creator engine, built from scratch: doctors, nutritionists, practitioners, and the content that comes out of it.
· Social media end to end: platforms, calendar, community, the brand's voice in public.
· Brand awareness, ATL and BTL — TV, radio, outdoor, in-store, sampling, trade visibility, activations — alongside everything digital.
· NPD: the consumer need, the positioning, the name, the claim, the pack.
· Packaging and identity with design; how the brand shows up in every channel with sales — which means time in the market in UP, Bihar and Bengal, not only Bengaluru.
Who we're looking for
· 5–8 years in brand or marketing on healthcare, Ayurvedic OTC, nutraceutical, personal care or adjacent FMCG brands. You already know how trust is built in a health category and what a claim can and can't say.
· You think of online and offline as one business, not two teams.
· You've owned a brand end to end — ideally built one from nothing.
· Strong instincts for language and creative; the judgement to tell good work from loud work.
· Comfortable with numbers: you can build a plan, say what it costs and what it returns, and stand behind it.
· Fast without dropping quality — yourself or through an agency, as long as it's good and on time.
What this is not
Not a job with a team under you on day one, and not a job where the playbook exists. You'll report directly to the CEO, sit in the room where decisions are made, and build a team as the brands grow.
To apply
Send your CV and a short note on one brand you've worked on — what it stood for, what you changed, what happened — to corporate@arayahealth.in

Work arrangement
No