Digital Marketing Manager

Digital Marketing Manager
Location: Germany
Job Type: Full-Time
Job Level: Entry Level / Junior / Associate
Work Schedule: Flexible Working Schedule
Job Overview
We are looking for a Digital Marketing Manager to support the planning, execution, and optimization of digital marketing activities. This role involves managing online campaigns, analyzing marketing performance, developing digital content strategies, and supporting brand growth across various digital channels.
Key Responsibilities
Plan, coordinate, and manage digital marketing campaigns across multiple online channels.
Develop and implement digital marketing strategies aligned with business objectives.
Monitor campaign performance, traffic, engagement, conversions, and other key metrics.
Conduct market and audience research to identify digital marketing opportunities.
Manage content and promotional activities across websites, social media, email, and other digital platforms.
Work with internal teams to coordinate marketing campaigns and promotional materials.
Analyze campaign data and prepare performance reports and recommendations.
Support SEO, SEM, social media, email marketing, and paid advertising activities.
Test and optimize campaigns to improve engagement and overall marketing performance.
Monitor industry trends, competitor activities, and changes in digital marketing practices.
Maintain marketing calendars, campaign documentation, and performance records.
Requirements
Understanding of digital marketing principles and online marketing channels.
Strong analytical, communication, and organizational skills.
Ability to interpret marketing performance data and identify trends.
Familiarity with social media, email marketing, SEO, SEM, or digital advertising.
Experience with tools such as Google Analytics, Google Ads, social media platforms, or marketing dashboards is an advantage.
Strong attention to detail and ability to manage multiple projects.
Ability to work independently and collaboratively.
Willingness to learn new digital marketing tools and technologies.
Preferred Qualifications
Degree or background in Marketing, Business, Communications, Digital Media, or a related field.
Experience managing digital marketing campaigns or online promotional activities.
Knowledge of SEO, paid search, social media advertising, and content marketing.
Familiarity with CRM, marketing automation, or analytics platforms.
Experience with data analysis, reporting, or marketing performance optimization.
Previous experience in digital marketing or a related field is an advantage.

Work arrangement
No