Leads Generation & Customer Communication Executive

Company: DEVARRD LLC DBA Company: Laminance Cabinetry
Job Type: Full-time
Location: New Jersey, United States / Hybrid or On-site
Experience Level: Entry-Level to Mid-Level
Industry: Home Improvement, Construction, Interior Design & Cabinetry
About Laminance Cabinetry
Laminance Cabinetry is a premium cabinetry and complete home renovation company serving homeowners across New Jersey.
We specialize in kitchen, wardrobe, and bedroom cabinetry, along with complete kitchen renovation solutions including cabinetry, countertops, backsplashes, and installation.
We are growing our digital presence and generating leads through Facebook, Instagram, Google, our website, and other online channels. We are looking for a highly organized, proactive, and customer-focused professional who can manage incoming leads, communicate with potential customers, maintain our digital platforms, and support our social media and content efforts.
About the Role
We are looking for a Lead Management, Customer Communication & Digital Operations Executive who will be responsible for monitoring incoming leads, communicating with potential customers, following up with prospects, and ensuring that no genuine lead is missed.
The role will also include basic website management and maintenance, social media management, content creation, and basic video editing.
You will work closely with the management, sales, marketing, and creative teams to ensure that Laminance's online presence remains active, accurate, professional, and up to date.
This is a highly organized, communication-focused role that requires someone who can manage multiple responsibilities and take ownership of day-to-day digital operations.
Key Responsibilities1. Lead Monitoring & Management
Monitor incoming leads from Facebook, Instagram, website forms, Google, and other digital platforms.
Check Facebook and Instagram inquiries and messages regularly.
Respond to new leads promptly and professionally.
Maintain an organized database of all incoming leads.
Categorize leads based on location, project type, requirements, and lead quality.
Follow up with potential customers who have not responded.
Ensure that no lead or customer inquiry is overlooked.
Maintain accurate lead information and communication history.
Coordinate qualified leads with the sales and management team.
Schedule consultations, calls, showroom visits, or appointments when required.
Track leads from initial inquiry through follow-up and handoff.
Provide regular updates on lead status and follow-up activities.
2. Customer Communication
Communicate with homeowners and potential customers through Facebook Messenger, Instagram DM, WhatsApp, email, and phone when required.
Understand customer requirements and collect relevant project information.
Answer basic questions regarding Laminance's services, cabinetry, consultations, and renovation process.
Communicate professionally and courteously with every customer.
Follow up with prospects at appropriate intervals.
Build positive relationships with potential customers.
Escalate technical, pricing, design, or project-specific questions to the appropriate team member.
Maintain a consistent and professional Laminance brand voice.
3. Digital Operations
Maintain organized records of leads, customer inquiries, and digital activities.
Coordinate with sales, marketing, design, and technical teams.
Monitor important digital platforms on a daily basis.
Identify issues with customer-facing digital channels and report them promptly.
Assist with basic analytics and reporting.
Track website inquiries, social media inquiries, and campaign leads.
Help ensure that all digital touchpoints provide a consistent customer experience.
Required Skills
Excellent written and verbal communication skills.
Strong customer-service skills.
Good English communication.
Strong organizational and follow-up skills.
Comfortable communicating with customers digitally.
Good understanding of Facebook and Instagram.
Ability to work with Google Sheets or similar tools.
Good attention to detail.
Ability to manage multiple tasks and priorities.
Comfortable learning new software and digital tools.
Preferred Skills
Experience with any of the following will be an advantage:
Lead Generation & Management Skills
Lead generation strategy
Lead sourcing & prospect research
Lead qualification & scoring
Inbound & outbound lead generation
Facebook/Instagram Lead Generation
Google Ads lead generation
Landing page & lead form optimization
Lead nurturing & follow-up
CRM management
Lead pipeline management
Lead tracking & status management
Customer database management
Contact list building & segmentation
Email marketing & follow-up campaigns
WhatsApp lead communication
WhatsApp Business automation
Appointment/consultation scheduling
Sales funnel management
Conversion rate optimization (CRO)
Lead response time management
Duplicate/spam lead identification
Lead attribution & source tracking
UTM tracking
Basic marketing analytics & reporting
KPI & conversion tracking
Google Sheets/Excel-based lead tracking
CRM automation & workflow management
Retargeting & remarketing
A/B testing for campaigns and landing pages
Customer communication & relationship management
Ideal Candidate
The ideal candidate is:
Highly organized and responsible.
Friendly and professional when communicating with customers.
Quick to respond to incoming inquiries.
Comfortable talking to homeowners.
Proactive about following up with leads.
Detail-oriented and able to spot errors on websites and social media.
Able to work independently and take ownership of daily tasks.
Comfortable working in a fast-growing business environment.
Willing to learn new digital tools and technologies.
What Success Looks Like
Success in this role will be measured by:
Fast response to new leads.
Consistent and effective lead follow-ups.
Accurate lead records.
Number of qualified leads converted.
Quality of customer communication.
Quality and consistency of content produced.
Overall reliability in managing Laminance's digital customer touchpoints.
How to Apply
Please submit:
Updated resume/CV
Social media handles or portfolio, if available
A brief description of your previous customer-service, lead-management, social-media, or digital-operations experience
Candidates who can demonstrate strong communication skills, organizational ability, and practical digital experience are encouraged to apply.
Salary & Incentives
₹20,000 – ₹30,000 per month + performance-based bonus on every successfully converted sale.
Fixed monthly salary based on experience and skills
Additional bonus for every successfully converted lead/sale

Work arrangement
No