Growth & Performance Marketing Manager

📍 Location: Pune
💼 Experience: 3–5 Years
💰 CTC: ₹10–15 LPA
About Mealawe (A Unit of Yagy Tech Pvt Ltd)
Mealawe (A Unit of Yagy Tech Pvt Ltd) is building a technology-led homestyle food platform that makes fresh, everyday meals accessible through meal subscriptions, daily ordering and our innovative Apartment Model.
We are looking for a Growth & Performance Marketing Manager who can take ownership of customer acquisition, growth experiments and revenue impact across Mealawe’s subscription business and apartment expansion.
This role is for someone who understands that performance marketing is not just about running campaigns — it is about understanding customers, building scalable acquisition funnels, improving conversion and driving profitable growth.
Role Overview
You will own Mealawe’s performance marketing engine across Meta, Google, YouTube and LinkedIn while working closely with Product, UI/UX, Design, Technology, Sales and Operations teams.
Your primary focus will be:
Growing Mealawe subscriptions
Scaling Mealawe Apartment Model acquisition
Improving customer acquisition efficiency
Building repeatable growth systems
You should be comfortable working in a startup environment where speed, experimentation and measurable outcomes matter.
Key Responsibilities
Performance Marketing & Customer Acquisition
Own and optimise paid acquisition campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads
YouTube Ads
LinkedIn Ads
Plan and execute campaigns focused on:
Subscription acquisition
Trial conversions
Apartment resident acquisition
New city launches
Customer growth
Manage complete campaign lifecycle:
Customer Research → Campaign Strategy → Creative Testing → Launch → Optimisation → Scaling
Own and improve key growth metrics:
CAC
CPA
CPL
ROAS
Conversion Rate
Subscription Acquisition Cost
Customer Quality
Retention
Funnel Optimisation & Growth Experiments
Analyse the complete customer journey:
Ad Impression → Click → Landing Page/App → Registration → First Order → Subscription → Repeat Purchase
Identify conversion bottlenecks and work with Product, UI/UX and Technology teams to improve customer journeys.
Build structured experimentation frameworks:
Hypothesis → Test → Measure → Learn → Scale
Run A/B tests across:
Ad creatives
Video hooks
Copy
Audiences
Offers
Landing pages
User journeys
Subscription communication
Quickly identify non-performing campaigns and optimise marketing spends.
Creative Performance & AI-Driven Marketing
Mealawe follows an advanced AI-assisted creative workflow. We are looking for someone who understands how AI can accelerate marketing execution and experimentation.
You should be comfortable using AI tools for:
Customer research
Competitor analysis
Campaign strategy
Ad copy creation
Creative ideation
Image/video creative workflows
Performance analysis
Marketing automation
Experience with modern AI tools such as:
ChatGPT / Claude / Gemini
AI image generation tools
AI video generation tools
AI creative enhancement platforms
AI-assisted marketing workflows
will be highly preferred.
You should be able to:
Create multiple creative variations quickly
Develop different customer communication angles
Analyse creative performance
Identify winning hooks and messages
Reduce creative production turnaround time
Creative Testing & Collaboration
Work closely with Creative, UI/UX and Design teams to develop high-performing marketing assets.
Understand performance drivers including:
First 3-second video hooks
Customer pain points
Visual storytelling
Offer communication
Call-to-action
Build a continuous creative testing engine.
Experience testing multiple ad variations every month is preferred.
Mealawe Apartment Model Growth
Build hyperlocal customer acquisition strategies for apartment communities.
Develop campaigns targeting:
Specific locations
Apartment communities
Customer segments
Local consumer behaviour
Work closely with sales and operations teams to improve:
Lead quality
Resident activation
Conversion rates
Customer acquisition cost
Understand city-level growth strategies for scaling Mealawe across markets.
Analytics & Marketing Intelligence
Build performance dashboards and provide actionable insights.
Analyse campaign performance beyond clicks and impressions.
Identify:
Best-performing audiences
Winning creatives
Profitable channels
Customer behaviour patterns
Recommend budget allocation based on data and business impact.
Required Experience & Skills
Mandatory Requirements
✅ 3–5 years of hands-on Performance Marketing experience
✅ Strong experience managing:
Meta Ads
Google Ads
✅ Working knowledge of:
YouTube Ads
LinkedIn Ads
✅ Experience in B2C or D2C businesses is strongly preferred
✅ Experience acquiring customers for:
Consumer apps
Subscription businesses
E-commerce
Marketplaces
Digital-first brands
✅ Strong understanding of:
CAC
ROAS
Conversion funnels
Retargeting
Audience segmentation
Customer acquisition metrics
✅ Experience running campaigns where users complete online purchases, subscriptions or transactions.
✅ Experience with A/B testing and creative experimentation.
✅ Experience working with:
Product teams
UI/UX teams
Design teams
Technology teams
Preferred Background
Candidates from:
Food-tech
Consumer internet
Quick commerce
E-commerce
D2C brands
Subscription businesses
Consumer applications
will be preferred.
What Will Make You Stand Out
You should be able to demonstrate:
Successfully scaling paid acquisition campaigns.
Reducing CAC while maintaining growth.
Improving ROAS through optimisation.
Creating and testing multiple ad creatives.
Building structured experimentation frameworks.
Using AI tools to improve marketing speed and efficiency.
Driving subscriptions or recurring customer behaviour.
Running hyperlocal acquisition campaigns.
Working in a startup/high-growth environment with ownership mindset.
What We Offer
💰 CTC: ₹10–15 LPA
🚀 Opportunity to directly own Mealawe’s customer acquisition engine.
🎯 High ownership role with direct impact on growth and revenue.
🤝 Work closely with Product, Design, Technology and Leadership teams.
If you enjoy building growth engines, experimenting rapidly and solving customer acquisition challenges, we would like to hear from you.
#Hiring #GrowthMarketing #PerformanceMarketing #DigitalMarketing #B2C #D2C #FoodTech #ConsumerTech #StartupJobs #PuneJobs #Mealawe

Work arrangement
No