Interim Vice President Digital Marketing

Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform allows users to manage campaigns conversationally through interfaces like ChatGPT, Claude, Gemini, or the PaidSync dashboard, eliminating the need to learn new tools. PaidSync also integrates with key measurement solutions including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center to align targeting, tracking, and reporting. Built on a foundation of transparency and trust, all changes are drafted for review and require approval before implementation. PaidSync is created by Ahmed Ashraf, a top 3% Google Premier Partner with over $500M in managed ad spend, and is a verified partner with Google, Meta, LinkedIn, and TikTok.
Role Description The Interim Vice President Digital Marketing will lead PaidSync.ai’s digital marketing strategy and execution across all channels, ensuring measurable growth in awareness, adoption, and revenue. This full-time remote role oversees campaign planning, performance optimization, and funnel management, partnering closely with product, sales, and customer success to align marketing initiatives with company goals. Day-to-day responsibilities include developing integrated marketing plans, guiding paid media strategy, overseeing content and performance metrics, and managing agency or contractor relationships. The role also involves conducting market and competitor analysis, refining positioning and messaging, and using data to optimize budgets and creative across platforms. The Interim VP will set clear KPIs, provide leadership to the marketing function, and build scalable processes suited to a high-growth, AI-driven environment.
Qualifications
Strategic marketing leadership skills, including Market Planning and Marketing Management, with a track record of building and executing integrated digital marketing strategies.
Analytical skills in Market Research and data-driven decision-making, including the ability to interpret performance metrics and translate insights into actionable campaigns.
Core Marketing expertise, including multi-channel digital marketing, brand positioning, and demand generation in B2B SaaS or AI technology environments.
Public Relations and communications skills, including experience managing brand reputation, media relationships, and thought leadership initiatives.
Proven experience leading or overseeing paid media programs across major ad platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) and related analytics tools.
Demonstrated ability to work effectively in a remote, fast-paced, high-growth setting, with strong collaboration and stakeholder management skills.
Experience in senior or VP-level marketing roles; background in ad tech, martech, or performance marketing is highly beneficial.
Bachelor

Work arrangement
No