Business Development Executive – Events

ATRASKI EVENTS:
Business Development – Job Description
POSITION OVERVIEW
Position Title: Business Development Executive – Events
Department: Atraski Events (Business Development)
Reports To: Head of Business Development – Events
Location: Delhi (Chittaranjan Park / Greater Kailash)
Timings: Monday to Friday and Alternate Saturday
About Atraski Events:
Atraski Events is a full-service experiential marketing and event management division of Atraski, a strategic marketing agency. We design and execute high-impact corporate events, conferences, product launches, brand activations, and experiential campaigns for marquee clients across technology, FMCG, real estate, finance, and luxury sectors. Our focus is on delivering measurable ROI through strategic storytelling and immersive brand experiences.
ROLE PURPOSE:
The Business Development Executive will be responsible for identifying, qualifying, and closing new event and experiential marketing opportunities in the corporate events, conferences, brand activations, and experiential marketing space. This is a hunter role focused on pipeline generation, prospect management, and deal closure in the events vertical.
KEY RESPONSIBILITIES
Lead Generation & Pipeline Development
Identify and qualify corporate event opportunities, conferences, product launches, and brand activation projects through direct outreach, industry research, and networking
Build and maintain a robust pipeline of 40–60 qualified leads at various stages of the sales cycle
Conduct market research to identify emerging event categories, corporate restructuring signals, and industry trends
Target companies across technology, FMCG, finance, real estate, luxury, pharma, and EdTech sectors with budgets ₹10L–₹1Cr+
Prospect Engagement & Relationship Building
Conduct discovery calls with CMOs, EVPs–Marketing, Event Directors, and procurement stakeholders
Present Atraski Events' capabilities through tailored deck presentations and case studies
Build executive relationships across client organization (Marketing, HR, Operations, Procurement)
Maintain CRM discipline and update deal status, contact notes, and next steps in real-time
Proposal & Deal Closure
Develop tailored event briefs, scope-of-work (SOW) documents, and pricing proposals
Collaborate with internal delivery, creative, and operations teams to build client-ready proposals
Manage objection-handling and negotiation cycles through closure
Meet quarterly revenue targets (target: ₹2.5–3Cr annual pipeline contribution)
Account Transition & Stakeholder Alignment
Hand off closed deals to Account POC or Vendor with clear delivery briefs and client context
Maintain involvement in kickoff meetings to ensure smooth project initiation
upport post-event upsell opportunities and contract renewals
REQUIRED QUALIFICATIONS
Experience:
3–5 years of B2B sales or business development experience (events, experiential marketing, or agency preferred)
Proven track record of closing deals in the ₹15L–₹80L range (event budgets and contracts)
Experience managing 40+ prospect relationships simultaneously with a disciplined pipeline approach
Understanding of corporate event ecosystem (conferences, annual meetings, product launches, brand activations)
Education & Credentials
Bachelor's degree in Business, Marketing, Communications, or related field (MBA preferred but not required)
Fluency in English and Hindi (conversational and professional)
Technical & Tool Proficiency:
Proficiency in CRM tools (Salesforce, Zoho, or equivalent) and sales methodologies (SPIN, MEDDIC, or similar)
Advanced MS Word, Excel, and PowerPoint skills
Comfortable with virtual meetings, screen sharing, and remote collaboration tools
CORE COMPETENCIES
Sales Excellence: Ability to qualify leads, navigate complex decision-making units, and close deals
Resilience & Persistence: Comfort with rejection; ability to maintain momentum through a long sales cycle
Executive Presence: Ability to communicate with C-suite and stakeholders with confidence and credibility
Consultative Approach: Focus on understanding client needs before pitching solutions
Organizational Skills: CRM discipline, follow-up rigor, and ability to manage multiple concurrent negotiations
Problem-Solving: Ability to customize proposals and handle objections creatively
Teamwork: Strong collaboration with internal teams to deliver client promises
Benefits:
• 12 PTO days + public holidays
• Flexible work arrangement (office-based with remote flexibility for client meetings)
• Access to Atraski's full suite of tools (CRM, design, analytics, brand resources)
WORK ENVIRONMENT & CULTURE
• Fast-paced, founder-driven agency environment with direct visibility to leadership
• Collaborative cross-functional teams (creative, production, accounts, operations)
• Access to high-profile clients and marquee event projects
• Focus on results, ownership, and impact over process
• Regular team engagement and professional development opportunities
HOW TO APPLY
Interested candidates should submit:
• Detailed resume highlighting sales achievements and deal closure metrics
• Cover letter describing your interest in events/experiential marketing
• 2–3 references from previous employers/clients
Email: anish.dhar@atraski.com and hr@atraski.com
Subject: BD – Events Application | [Your Name]
Atraski is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment.

Work arrangement
No