Business Development Executive

GrayLining is a software engineering company working with businesses around the world to build, modernize, and maintain software systems.
We are looking for a Business Development Executive who can take ownership of bringing new business into the company.
This is not a role where you will simply receive a list of leads and be asked to send messages. We want someone who can figure out where potential clients are, how to reach them, what to say, how to follow up, and how to turn conversations into actual business.
You will have access to GrayLining's existing case studies, historical leads, CRM, email infrastructure, and other resources. We will also give you enough understanding of our services and how software projects work to represent the company properly.
Your job is to turn those resources into a pipeline of real opportunities.
What you'll do
Research and identify potential clients and decision makers across international markets.
Build and execute your own lead-generation and outbound strategy.
Find prospects through LinkedIn, cold email, cold calling, research, referrals, communities, directories, or other channels you believe can produce results.
Use LinkedIn and other available channels to initiate conversations with potential clients.
Write and send personalized outreach rather than relying entirely on generic mass messaging.
Follow up consistently and maintain an organized sales pipeline.
Qualify prospects and understand their business, technical, and project requirements.
Identify opportunities where GrayLining's services can provide a genuine fit.
Schedule and participate in discovery and sales calls.
Work with the focal persons and technical team during sales conversations when technical context is required.
Help prepare proposals, scope discussions, and commercial conversations.
Negotiate and help close deals together with the focal persons.
Maintain accurate records of prospects, conversations, opportunities, and follow-ups in our CRM.
Experiment with different approaches and channels, measure what is working, and adjust accordingly.
Build relationships with prospects rather than treating outreach as a numbers-only exercise.
Stay involved where useful after a client comes onboard, while GrayLining's technical team manages project delivery and ongoing client communication.
What we're looking for
1–4 years of experience in business development, sales, lead generation, or a related role.
Demonstrated experience generating leads through outbound methods.
Strong written and spoken English, particularly for communicating with international clients.
Comfortable using LinkedIn or other platforms for prospect research and outreach.
Comfortable with cold email and willing to make cold calls when appropriate.
Ability to research companies and identify relevant decision makers.
Ability to create and execute your own lead-generation strategy rather than waiting for leads to be assigned.
Strong follow-up and pipeline management skills.
Good judgment when deciding which prospects are worth pursuing.
Ability to communicate professionally with PMs, business owners, executives, and technical decision makers.
Comfortable working independently and making decisions without being given instructions for every step.
Strong commercial awareness and a focus on generating actual business.
Willingness to learn enough about software development, AI, and our services to have meaningful conversations with prospects.
Ability to work collaboratively with technical people and understand when a conversation needs technical input.
Comfortable using CRM systems and basic productivity/outreach tools.
These would be a plus
Previous B2B software, SaaS, IT services, or technology sales experience.
Experience selling software development or engineering services.
Experience selling to international clients.
Existing understanding of AI, SaaS, web/mobile development, automation, or cloud technology.
Experience building outbound sales processes from scratch.
Existing professional networks or prospecting methods that have produced business.
Experience with CRM, email outreach, LinkedIn outreach, or sales automation tools.
We care about results and judgment, not whether every prospect comes from a particular platform.
If you believe LinkedIn is the right channel for a particular market, use it. If cold email works better, use it. If you find another legitimate channel that consistently produces qualified opportunities, we want you to pursue it.
How we measure success
We expect you to:
Maintain consistent outbound activity.
Build and maintain a healthy sales pipeline.
Generate qualified opportunities.
Develop relationships with potential clients.
Contribute to proposals and commercial discussions.
Help turn opportunities into paying business.
During the first month, you will be on probation. We will use this period to evaluate your ability to understand the business, generate opportunities, work independently, and produce results.
Successful completion of probation will lead to a longer-term position with GrayLining.
Who this role is for
This role is a good fit if you are the kind of person who sees an empty pipeline and thinks:
"I'll figure out how to fill it."
You should be comfortable experimenting, researching, contacting people you've never spoken to, following up when someone doesn't respond, and changing your approach when something isn't working.
We can teach you how our software business works.
What we cannot teach you is the drive to find opportunities, take ownership, and turn conversations into business.
Compensation
Compensation will be discussed during the interview process and will depend on experience and demonstrated ability.
This position includes a paid one-month probation period, followed by a salary-based position for successful candidates.
How to apply
Please apply with your CV and answer the screening questions in the google form below.
We are less interested in generic descriptions of how "passionate" you are about sales. Tell us about things you have actually done.
Google Form: https://forms.gle/3A2TvJ4cxUxTH7A48
⚠️A quick note before you apply: We work with LLMs as a core part of our services every day, so we can usually tell when an application has been written entirely by ChatGPT. 🙂
Please use your own thoughts and experience when answering the questions. We care much more about an honest, imperfect answer than a polished AI-generated one.

Work arrangement
No