Marketing Specialist

Company Description OM SAKTHI GROUP is a growing business group with operations based in Chennai, India. The organization focuses on delivering reliable products and services to its customers while maintaining strong relationships with partners and stakeholders. OM SAKTHI GROUP values integrity, operational excellence, and sustainable growth. Team members are encouraged to contribute ideas, collaborate across functions, and support the company’s long-term vision. The group offers opportunities for professional development in a dynamic, fast-paced environment.
Role Description The Marketing Specialist is a full-time, on-site role based in Chennai. This role is responsible for planning and executing marketing initiatives to support brand visibility, lead generation, and sales growth. Day-to-day tasks include conducting market research, analyzing customer and competitor data, supporting the development of marketing strategies, and coordinating campaigns across channels. The Marketing Specialist will collaborate with sales and customer service teams to ensure consistent messaging and a positive customer experience. The role also involves preparing marketing reports, assisting with promotional events, and maintaining marketing materials and digital presence.
Qualifications
Candidates should possess strong Communication skills to collaborate with internal teams and engage effectively with customers and partners.
Candidates should possess Market Research skills to collect, analyze, and interpret data on customers, competitors, and market trends.
Candidates should possess Sales-related skills to support lead generation activities and coordinate closely with the sales team.
Candidates should possess Marketing Strategy skills to assist in planning and implementing effective campaigns and brand initiatives.
Candidates should possess Customer Service skills to help ensure a positive experience and address customer inquiries professionally.
Relevant qualifications such as a bachelor’s degree in Marketing, Business, or a related field are preferred.
Strong analytical abilities, attention to detail, and proficiency with basic office and marketing tools (e.g., MS Office, social media platforms) are beneficial.
Ability to work on-site in Chennai, manage multiple tasks, and meet deadlines in a fast-paced environment is required.

Work arrangement
No