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Company: Rest In Beats Entertainment Pvt. Ltd.
Location: Andheri East, Mumbai (In-Office)
Type: Full-Time
Experience: 3–5 Years
About Us
Rest In Beats is one of India's fastest-growing music marketing companies, helping artists and labels connect with their audience through innovative marketing and digital growth strategies.
Role Overview
We're looking for an experienced Instagram Music Marketing Specialist who understands music culture, creator ecosystems, and what drives discovery on social media.
You will be responsible for building and managing our influencer network, creating innovative campaign opportunities, and helping artists and labels reach new audiences through impactful Instagram marketing campaigns.
Responsibilities
Build and manage relationships with influencers, lyrics pages, edit pages, meme pages, and creator communities
Execute Instagram marketing campaigns for artists, labels, and music releases
Identify and develop new promotional categories and creator opportunities
Negotiate commercial partnerships and campaign deliverables
Create campaign plans and present strategies to clients and internal stakeholders
Track campaign performance and optimize results based on insights and data
Stay updated with music, creator, and social media trends across India
Work closely with client servicing and business teams to ensure successful campaign execution
Requirements
3–5 years of experience in Instagram marketing, influencer marketing, or music marketing
Strong understanding of the Indian music and creator ecosystem
Excellent communication, relationship-building, and negotiation skills
Ability to manage multiple campaigns and deadlines simultaneously
Strong presentation and client-facing skills
Data-driven mindset with the ability to analyze campaign performance
Passion for music, digital culture, and social media
Preferred
Experience working with music labels or agencies.
Existing network of influencers, creator pages, and music communities.
Experience using social media analytics and reporting tools.
What We Offer
Opportunity to work with leading artists, labels, and music campaigns
Medical Insurance
7-Day Christmas Break (in addition to regular leaves)
Growth-focused environment with significant learning opportunities
Work arrangement
No
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