Digital Marketing Specialist

Company Description Vaster Media Inc. designs and executes strategy, content, and campaigns that drive consistent visibility, qualified leads, and measurable revenue for clients. The company focuses on performance-oriented digital initiatives that help organizations strengthen their online presence and brand. Team members collaborate closely with clients to understand their marketing goals and translate them into effective digital tactics. Vaster Media values data-driven decision-making, creative problem-solving, and sustainable growth through strategic marketing execution.
Role Description This is a full-time remote role for a Digital Marketing Specialist at Vaster Media Inc. The Digital Marketing Specialist will plan, implement, and optimize digital marketing campaigns across channels such as social media, paid advertising, email, and web. Daily responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance, and adjusting tactics based on data and insights. The role also involves tracking key metrics using web analytics tools, preparing performance reports, and collaborating with internal teams to align campaigns with client objectives. The specialist will communicate regularly with stakeholders to present results, gather feedback, and propose improvements to enhance visibility, lead generation, and revenue.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant channels.
Manage SEO initiatives, including keyword research, on-page optimization, content strategy, and performance monitoring.
Create and manage engaging social media campaigns and content.
Develop email marketing campaigns, newsletters, lead-nurturing sequences, and customer communications.
Conduct market, competitor, and audience research to identify new growth opportunities.
Collaborate with content, design, sales, and leadership teams to deliver integrated marketing campaigns.
Monitor website traffic, conversion rates, campaign performance, and customer acquisition metrics.
Use tools such as Google Analytics, Google Search Console, advertising platforms, CRM systems, and marketing automation software.
Continuously test and optimize campaigns, landing pages, messaging, audiences, and creative assets.
Prepare regular marketing performance reports with clear insights and actionable recommendations.
Stay current with digital marketing trends, emerging platforms, AI tools, algorithm changes, and industry best practices.
What We're Looking For
3+ years of experience in digital marketing, growth marketing, performance marketing, or a related field.
Strong understanding of SEO, SEM/PPC, social media, email marketing, content marketing, and analytics.
Hands-on experience managing digital advertising campaigns and budgets.
Strong analytical and problem-solving skills with the ability to translate data into marketing decisions.
Excellent written and verbal communication skills.
Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.
Strong project management and organizational skills.
Ability to work independently while collaborating effectively with cross-functional teams.
A growth mindset with a strong focus on testing, optimization, and measurable results.
Nice to Have
Google Ads or Meta certifications.
Experience with HubSpot, Salesforce, Mailchimp, Klaviyo, or similar platforms.
Experience with WordPress or other CMS platforms.
Basic understanding of HTML/CSS and landing-page optimization.
Experience with A/B testing and conversion rate optimization (CRO).
Experience using AI tools to improve marketing research, content creation, analysis, and campaign execution.
What Success Looks Like
In this role, success means generating measurable growth. You will be expected to improve qualified traffic, lead generation, conversion rates, customer acquisition efficiency, engagement, and overall digital marketing performance.
You'll have the opportunity to take ownership of campaigns, experiment with new ideas, and directly contribute to the company's growth.
Qualifications
Candidates should possess strong Social Media Marketing and Online Marketing skills, including experience managing multi-channel campaigns.
Candidates should possess core Digital Marketing skills, such as campaign planning, execution, optimization, and basic SEO understanding.
Candidates should possess Web Analytics skills, including proficiency with tools like Google Analytics or similar platforms to interpret data and report performance.
Candidates should possess excellent Communication skills, including clear written and verbal communication for collaboration and client-facing updates.
Relevant qualifications include experience with content creation, basic graphic design or video editing, and familiarity with marketing automation or CRM tools.
Additional beneficial qualifications include prior agency experience, knowledge of A/B testing, and a track record of improving key marketing metrics.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Why Join Us?
Competitive salary and performance-based opportunities
Opportunity to work on high-impact marketing campaigns
Collaborative and growth-focused team
Professional development and learning opportunities
Opportunity to experiment with new technologies and AI-powered marketing tools
Meaningful ownership and room for career growth
If you're a data-driven marketer who combines creativity with execution and is excited about building campaigns that produce real business results, we'd love to hear from you.

Work arrangement
No