Senior Social Media/Content Growth

Senior Social Media Manager – Organic Growth & Creative Strategy
We are looking for a highly creative, strategic, and results-driven Senior Social Media Manager to lead the growth of a prominent personal brand in the health and wellness industry.
This is not a role for someone who only schedules posts, follows trends, or manages a content calendar. We need a senior professional who can generate original ideas, create a clear growth strategy, and turn valuable content into measurable audience growth, engagement, reach, and brand authority.
Key Responsibilities
* Develop and lead a complete organic social media strategy across Instagram, YouTube, TikTok, Facebook, and other relevant platforms.
* Create fresh, original, and platform-specific content ideas—not copied or repetitive concepts.
* Build content series, campaigns, and formats that increase reach, engagement, followers, watch time, and community growth.
* Strengthen the personal brand’s credibility, authority, and positioning in the health and wellness field.
* Identify why content is underperforming and take direct action to improve results.
* Turn long-form videos, lectures, live sessions, and expert knowledge into high-performing short-form content.
* Write strong hooks, content angles, briefs, captions, and calls to action.
* Guide the content team, including designers, video editors, copywriters, and community managers.
* Provide clear creative direction for every piece of content.
* Monitor platform updates, audience behavior, competitors, and emerging trends.
* Review performance weekly and make data-based decisions.
* Set measurable KPIs and provide clear reports on growth, reach, engagement, retention, and conversions.
* Use AI tools effectively to improve research, ideation, production speed, and content quality—without producing generic content.
Mandatory Requirements
* Minimum 7 years of proven experience in social media management and strategy.
* Native or fluent Arabic, with strong knowledge of Arabic-speaking and GCC audiences.
* Proven experience growing social media accounts organically.
* A strong portfolio showing measurable results—not only attractive designs.
* Excellent understanding of Instagram, TikTok, YouTube, Facebook, and short-form video strategy.
* Strong storytelling, creative thinking, and content-development skills.
* Ability to understand expert-led, educational, and health-related content.
* Experience managing a creative team and maintaining high execution standards.
* Strong knowledge of analytics, audience retention, watch time, engagement, and platform growth indicators.
* Ability to work independently, take ownership, and deliver without constant supervision.
You Are Not the Right Fit If
* Your experience is mainly scheduling and publishing posts.
* You depend entirely on paid advertising to achieve growth.
* You copy competitors or rely only on trending audio.
* You cannot provide real examples of accounts you have grown.
* You focus on likes and follower counts without understanding retention, trust, and conversion.
* You need detailed instructions for every task.
* You are not comfortable being accountable for performance and results.
Application Requirements
Applications that do not include the following will not be considered:
1. Links to accounts you have personally managed.
2. Clear examples of measurable organic growth you achieved.
3. Your exact role and contribution to each account.
4. A short explanation of how you would grow a health expert’s personal brand.
5. Three original content ideas you would test during your first month.
6. Your expected monthly compensation.
7. Your availability and notice period.
Important
This is a senior, hands-on role. We are looking for someone who combines strategy, creativity, leadership, and execution.
Please do not apply if you cannot demonstrate real organic growth and measurable social media results.

Work arrangement
No