Senior Digital Marketing Analyst

Responsibilities:
Own the execution and performance of PPC campaigns, driving optimisation strategies and ensuring measurable business impact.
Analyse campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions.
Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes.
Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities.
Leverage AI-driven tools and predictive models to optimise creative assets, keyword strategies, and prioritisation frameworks that improve performance at scale.
Drive cross-functional alignment with marketing, product, analytics, and business stakeholders to ensure insights are translated into action, and business objectives are achieved.
Establish performance measurement frameworks, monitor results, and take accountability for delivering against key growth and efficiency metrics.
Requirements:
7+ years of experience with Google Search or Display campaigns, including campaign setup, bidding strategies, and performance metrics (e. g., CTR, CPA, ROAS).
Ability to leverage tools such as SQL, Tableau, Google Analytics, Looker Studio, etc to monitor trends and deliver insights that influence strategic decisions.
Hands-on experience using AI tools (e. g., GPT-based platforms) for asset creation, keyword categorisation, and predictive analysis.
Strong foundation in A/B testing, experimental design, and statistical validation.
Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.

Experience
7-11 yrs