Content Strategist

About the Role
Inflex Media (Mumbai) is looking for a Content Strategist who can turn brand objectives into strong, relevant and engaging content ideas.
This role goes beyond content writing. You will be responsible for understanding brands, audiences, competitors and cultural trends, and translating those insights into content strategies, campaigns, social media concepts and creative directions that help brands stand out.
You will work closely with the social media, design, video, performance marketing and client servicing teams.
Key Responsibilities
Develop monthly and quarterly content strategies for multiple brands across industries.
Create clear content pillars, communication themes and brand narratives.
Build monthly social media content calendars with strong concepts across Reels, static posts, carousels and Stories.
Generate fresh campaign ideas, hooks, formats and social-first concepts.
Research competitors, international brands, category trends and emerging social media formats.
Identify trending conversations, formats, memes and cultural moments that brands can participate in.
Translate client business objectives into actionable content ideas.
Write and/or guide strong copy, scripts, headlines, hooks and campaign messaging.
Create detailed creative briefs for designers, video editors and content creators.
Work with the creative team to ensure the final execution matches the original strategic idea.
Participate in brainstorming sessions, pitches and campaign development.
Review existing brand content and identify opportunities to improve engagement, reach and positioning.
Use social media analytics and performance data to understand what content is working and refine future strategy.
Ensure every brand maintains a distinct and consistent tone of voice.
Proactively bring new ideas to clients rather than depending only on client briefs.
What We’re Looking For
Strong understanding of Instagram, LinkedIn, YouTube and emerging social media formats.
Excellent conceptual and creative thinking.
Ability to think beyond generic social media content and develop ideas that can genuinely stand out.
Strong understanding of branding, storytelling and consumer behaviour.
Excellent written and verbal communication skills.
Strong research skills and awareness of digital and cultural trends.
Ability to manage strategies for multiple brands simultaneously.
Ability to collaborate with designers, editors, account managers and performance teams.
Comfortable working in a fast-paced agency environment.
Strong attention to detail and ownership of work.
Preferred Experience
2–5 years of experience in content strategy, social media strategy, advertising or a creative agency.
Experience developing campaigns and content strategies for multiple brands.
A portfolio showcasing content strategies, campaigns, social media concepts or creative work is strongly preferred.
What Success Looks Like
You should be able to look at a brand and answer:
What should this brand talk about, how should it talk about it, and what content can we create that people will actually want to watch, share or engage with?
At Inflex Media, we are looking for someone who can bring strategy + creativity + execution thinking together and consistently push the quality of our clients' content forward.

Work arrangement
No