Social Media Strategist

Social Media Manager & Strategist
Sivako — Independent Pastry Brand
Location: Mumbai
Role: Hybrid | Part-time / Freelance
Studio Requirement: 1 day per week
Compensation: Monthly retainer
About Sivako
Sivako is an independent pastry brand focused on creating thoughtfully crafted, visually distinctive, and memorable pastry experiences. We are looking for a creative and strategic Social Media Manager & Strategist who can help build Sivako’s digital presence and translate the brand’s personality into engaging content.
The Role
As the Social Media Manager & Strategist, you will be responsible for developing and executing Sivako’s weekly social media strategy. This role goes beyond simply managing posts — we are looking for someone who can think creatively, understand the brand, conceptualise content, and build a consistent social media identity.
You will work closely with the Sivako team and visit the studio once a week to brainstorm, plan and conceptualise upcoming content. The remaining work can be managed remotely.
* Plan Instagram Reels, Stories, posts and other relevant formats.
* Identify relevant trends and creatively adapt them to suit the Sivako brand.
* Coordinate with the team for content requirements, shoots and product launches.
* Analyse social media performance and use insights to improve the content strategy.
* Maintain consistency in Sivako’s visual language, tone and overall digital identity.
* Develop monthly content directions and contribute ideas for campaigns, launches and special occasions.
* Stay updated with current social media trends, formats and platform developments.
What We’re Looking For
* Previous experience in social media management, content strategy or digital marketing, preferably with food, lifestyle, hospitality, fashion or independent brands.
* Strong understanding of Instagram and short-form content.
* Excellent creative thinking and storytelling skills.
* Ability to develop content ideas independently and turn them into actionable plans.
* Good understanding of branding, aesthetics and social media communication.
* Strong copywriting and communication skills.
* Ability to understand a brand’s personality and maintain a consistent voice.
* Someone who is proactive, organised and comfortable working independently.
* A genuine interest in food, culture, design, photography and visual storytelling would be a strong advantage.
Working Structure
This is a hybrid role.
• 1 day per week: Work from the Sivako studio for brainstorming, strategy, content planning and coordination.
• Remaining days: Remote working for content management, scheduling, copywriting, strategy and performance tracking.
• Payment: Monthly basis, as a fixed monthly retainer.
• The exact scope and compensation will be discussed based on experience and the candidate’s portfolio.

Work arrangement
No