Performance Market Executive

Performance Marketing Executive
Location: Bengaluru, Karnataka
Work Mode: On-site
Employment Type: Full-time
Experience: 1+ Years
About the Role
We are looking for a Performance Marketing Executive to manage, monitor, and optimize paid
campaigns across Meta Ads and Google Ads for our clients.
This is an agency role where you will work across different brands, industries, audiences, and campaign
objectives. You should be comfortable understanding business goals, translating them into campaign
strategies, and using data to continuously improve performance.
You will work closely with our creative, content, and account teams to deliver campaigns that achieve
measurable results.
Key Responsibilities
● Plan, set up, manage, and optimize Meta Ads and Google Ads campaigns based on client
objectives.
● Work across different campaign objectives including awareness, reach, traffic, engagement,
leads, conversions, sales, and other performance goals.
● Monitor campaign performance and identify opportunities for improvement.
● Optimize budgets, audiences, placements, bids, keywords, creatives, and campaign structures.
● Conduct audience, competitor, market, and keyword research.
● Analyse campaign data and key metrics such as CTR, CPC, CPL, CPA, ROAS, conversion rate,
reach, frequency, and engagement.
● Conduct A/B testing across creatives, audiences, messaging, placements, and campaign
strategies.
Work closely with creative and content teams to develop and improve performance-driven ad
creatives.
● Prepare regular campaign reports with clear insights, learnings, and recommendations.
● Identify performance issues and take timely corrective actions.
● Understand client objectives and ensure campaigns are aligned with the expected business
outcomes.
● Stay updated with changes across Meta Ads, Google Ads, tracking, targeting, and digital
advertising trends.
What We're Looking For

● 1+ years of hands-on experience in Performance Marketing / Digital Marketing.
● Practical experience managing campaigns on Meta Ads and Google Ads.
● Good understanding of different campaign objectives and how to structure campaigns
accordingly.
● Strong understanding of audience targeting, campaign setup, bidding, budgets, keywords,
placements, and optimization.
● Ability to analyse campaign data and make data-driven decisions.
● Comfortable working with Excel / Google Sheets and campaign reports.
● Good communication and coordination skills.
● Ability to manage multiple campaigns, clients, and priorities in a fast-paced agency
environment.
● A curious, proactive, analytical, and result-oriented approach to work.
Good to Have
● Experience working in a digital marketing / advertising agency.
● Experience handling campaigns across different industries and business categories.
● Familiarity with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
● Basic understanding of landing page optimization and CRO.
● Google Ads or Meta certifications.
● Understanding of additional advertising platforms is a plus.
Why Join Sripada Studios?
At Sripada Studios, you'll have the opportunity to work on campaigns for different brands and
industries, collaborate with creative and marketing teams, and gain hands-on experience across
different digital advertising objectives.
You'll work in an environment where data, creativity, experimentation, and business results come
together.
If you enjoy understanding how campaigns work, finding what can be improved, and turning data into
better marketing decisions, we'd love to hear from you.
Apply Now

Work arrangement
No