Performance Marketing Specialist

WE ARE HIRING PERFORMANCE MARKETING SPECIALIST
Creek Creatives is looking for an experienced Performance Marketing Specialist who can independently manage and scale digital campaigns with a strong focus on lead generation, Google Ads, Meta Ads and measurable business outcomes.
This is a hands-on role for someone who understands that performance marketing is not just about running ads — it is about building the right strategy, audience, creative, funnel and optimisation framework to generate quality leads and conversions.
WHAT YOU WILL DO
Plan, launch and manage performance marketing campaigns across Google Ads and Meta Ads
Develop and execute lead generation strategies for multiple client categories
Manage Search, Display, YouTube, Performance Max, Meta Lead Ads, conversion and retargeting campaigns
Conduct audience research, competitor analysis and keyword research
Manage campaign budgets, bidding, targeting and optimisation
Monitor key performance metrics including CPL, CPA, CTR, CPC, conversion rate and ROAS
Analyse campaign and funnel performance and identify opportunities for improvement
Conduct A/B testing across audiences, creatives, ad copies, landing pages and campaign structures
Develop and optimise remarketing and retargeting strategies
Work with the creative team to develop performance-led ad concepts, hooks, copies and CTAs
Analyse landing pages and conversion funnels and recommend CRO improvements
Set up and monitor conversion tracking, pixels, events and UTM parameters
Prepare campaign reports and communicate actionable insights to clients and internal teams
Identify opportunities to scale successful campaigns while maintaining lead quality and efficiency
WHAT WE ARE LOOKING FOR
3+ years of hands-on experience in performance marketing / paid digital advertising
Strong practical expertise in Google Ads and Meta Ads
Proven experience in lead generation and conversion-focused campaigns
Experience managing and optimising advertising budgets
Strong understanding of the complete digital funnel — Awareness → Consideration → Lead → Conversion
Good analytical and problem-solving skills
Ability to interpret campaign data and turn insights into actionable decisions
Strong understanding of digital advertising metrics and attribution
Ability to manage multiple campaigns and clients in a fast-paced agency environment
Good communication skills and the ability to present campaign performance and recommendations clearly
TECHNICAL SKILLS
Candidates should ideally be comfortable with:
Google: Google Ads, Search, Display, YouTube Ads, Google Tag Manager, Search Console
Meta: Meta Ads Manager, Lead Ads, retargeting, lookalike audiences, conversion campaigns
Analytics & Reporting: GA4, Looker Studio, Excel / Google Sheets, UTM tracking, funnel analysis, conversion tracking
Lead Generation: Landing pages, CRM integration, lead qualification, remarketing, WhatsApp / form / call-based lead generation
Additional Knowledge:
Basic SEO, CRO, LinkedIn Ads, marketing automation and CRM platforms will be an advantage.
POSITION DETAILS
Role: Performance Marketing Specialist
Experience: 3+ Years
Location: Kolkata
Employment: Full-time
Work Environment: Creative Advertising Agency & Production House
Compensation: Competitive, based on experience and expertise
HOW TO APPLY
Please apply with your CV and relevant work experience/case studies at connect@creekcreatives.com with the subjectline "Performance Marketing Specialist"

Work arrangement
No