Digital Marketing Specialist

Company Description Herbo Beans Healthcare is a growing organization in the health and wellness sector, focused on providing quality products and services to improve everyday well-being. The company emphasizes evidence-based solutions, customer education, and ethical business practices. Team members collaborate across functions to develop and promote offerings that align with modern healthcare and lifestyle needs. Herbo Beans Healthcare values innovation, transparency, and sustainable growth, creating opportunities for professional development in a dynamic environment.
Role Description The Digital Marketing Specialist role is a full-time, on-site position based in Indore. This role is responsible for planning, executing, and optimizing digital campaigns across social media, search, and other online channels to increase brand awareness and drive engagement. Day-to-day tasks include creating and scheduling content, managing social media pages, monitoring campaign performance, and analyzing data using web analytics tools. The specialist will collaborate with cross-functional teams to align digital activities with overall marketing and business goals, and will continuously test and refine strategies to improve reach, conversions, and customer retention. The role also involves staying updated on digital marketing trends, competitor activities, and best practices in the healthcare and wellness space.
Qualifications
Strong skills in Social Media Marketing and Online Marketing, with experience managing and growing brand presence across major platforms.
Proficiency in Digital Marketing, including campaign planning, SEO/SEM basics, and email marketing tools.
Ability to use Web Analytics tools (such as Google Analytics or similar) to track performance, generate insights, and make data-informed recommendations.
Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with diverse teams.
Experience creating and executing content calendars, basic copywriting for digital channels, and understanding of visual content best practices.
Familiarity with advertising platforms (e.g., Meta Ads, Google Ads) and basic knowledge of A/B testing and campaign optimization.
Detail-oriented, organized, and able to manage multiple campaigns and deadlines in a fast-paced environment.

Work arrangement
No