Social Media Manager

Company Description Point 5 Media Productions is a dynamic marketing agency that blends creativity with strategy to transform brands into memorable experiences. The team specializes in branding, content creation, photo and videography, and social media management to build strong and engaging online identities. Campaigns are crafted with a personalized approach, focusing on storytelling that inspires, connects with audiences, and drives measurable results. The agency is committed to pushing creative boundaries and developing innovative, growth-oriented solutions for every client. Joining Point 5 Media Productions means collaborating with a skilled team that values vision, originality, and impact.
Role Description This is a full-time, on-site Social Media Manager role based in Varanasi. The Social Media Manager will plan, create, and schedule content across social platforms, ensuring brand consistency and audience engagement. Responsibilities include managing social media calendars, optimizing posts for reach and performance, monitoring channels, and responding to comments and messages in a timely and professional manner. The role involves developing and executing social media campaigns, tracking analytics, preparing performance reports, and coordinating with creative, content, and marketing teams to align social media activities with broader brand strategies and campaign goals.
Qualifications
Strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across major platforms.
Ability to develop and implement effective Content Strategy and create engaging Writing tailored to different audiences and channels.
Excellent Communication skills for collaborating with internal teams and interacting with online communities and clients.
Familiarity with social media analytics tools and basic reporting to interpret data and recommend improvements.
Experience managing brand pages or campaigns in a marketing or media environment; agency experience is an advantage.
Basic understanding of visual content best practices (images, video, reels) and trends in digital and social media.
Strong organizational skills, attention to detail, and the ability to manage multiple platforms and deadlines.
Relevant diploma or degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.

Work arrangement
No