Performance marketer

Company Description Cosma Fertility is part of Cosma Health (formerly Femacare), recognized as the world’s first multi-prevention, non-hormonal therapeutics brand focused on women’s health. The organization brings together a team of doctors and health experts dedicated to developing next-generation medical solutions for women, reflecting a “Women’s Health 2.0” vision. Cosma Health is committed to innovation, safety, and accessibility in reproductive and preventive care. Team members collaborate closely with mentors and medical professionals, contributing to meaningful advancements in women’s health. Joining Cosma Fertility offers the opportunity to impact patient lives while working in a supportive, mission-driven environment.
Role Description:
This is a full-time, on-site Performance Marketer role based in Noida. The Performance Marketer will plan, execute, and optimize paid marketing campaigns across digital channels such as search, social, and display to drive user acquisition, engagement, and conversions for Cosma Fertility. Day-to-day responsibilities include managing campaign budgets, setting and tracking KPIs, analyzing performance data, and preparing regular reports and insights for stakeholders. The role involves collaborating with content, product, and design teams to refine messaging, landing pages, and funnels for improved ROI. The Performance Marketer will also conduct market and competitor research, test new channels and strategies, and ensure campaigns align with brand guidelines and regulatory requirements in the healthcare sector.

Qualifications
Candidates should possess strong performance marketing skills, including experience with paid search, paid social, and display advertising platforms.
Candidates should possess analytical skills, including proficiency in using web analytics tools, interpreting data, and optimizing campaigns based on performance metrics.
Candidates should possess knowledge of conversion rate optimization, A/B testing, and funnel optimization to improve lead quality and campaign efficiency.
Candidates should possess digital marketing and growth marketing skills, with the ability to integrate performance campaigns into broader marketing strategies.
Candidates should possess strong communication and collaboration skills to work effectively with cross-functional teams and present clear performance reports.
Relevant experience in healthcare, women’s health, or consumer health brands is beneficial.
A bachelor’s degree in marketing, business, analytics, or a related field is preferred, along with familiarity with compliance considerations in health-related advertising.
Candidates should possess the ability to work on-site in Noida, manage multiple campaigns simultaneously, and adapt quickly in a fast-paced environment.

Work arrangement
No