Media Buyer

About the Role
We are looking for an experienced Media Buyer to manage and optimize paid advertising campaigns across multiple digital channels and markets.
The ideal candidate should have 3-5 years of hands-on media buying experience, with strong capabilities in campaign execution, performance optimization, data analysis, and budget management.
The successful candidate must be fluent in both Chinese and English and comfortable working in an international and fast-paced environment.
Key Responsibilities
• Plan, launch, manage, and optimize paid advertising campaigns across multiple digital platforms.
• Manage campaign budgets and continuously optimize performance based on ROI, ROAS, CPA, conversion rate, and other key performance indicators.
• Monitor daily campaign performance and identify opportunities to improve traffic quality, conversion, and acquisition costs.
• Conduct audience research, targeting analysis, and market testing to identify scalable acquisition opportunities.
• Develop and execute A/B testing strategies across creatives, audiences, placements, landing pages, and campaign structures.
• Analyze campaign and user acquisition data and provide regular performance reports and actionable insights.
• Work closely with Creative, Marketing, Product, Affiliate, CRM, and other teams to improve campaign performance.
• Monitor advertising platform policies, market trends, competitor activities, and changes in traffic acquisition strategies.
• Manage multiple campaigns and markets simultaneously while ensuring effective budget allocation.
• Identify new advertising channels, traffic sources, and growth opportunities.
Requirements - Mandatory
• 3-5 years of professional Media Buying / Performance Marketing experience.
• Proven hands-on experience managing paid advertising campaigns and significant advertising budgets.
• Strong understanding of performance marketing and user acquisition.
• Strong knowledge of key performance metrics including ROI, ROAS, CPA, CTR, CVR, LTV, and CAC.
• Strong analytical and data-driven decision-making skills.
• Experience with campaign optimization, audience targeting, creative testing, and budget allocation.
• Ability to independently manage campaigns from setup and execution through optimization and reporting.
• Fluent written and spoken English.
• Strong communication and cross-functional collaboration skills.
• Ability to work effectively in a fast-paced, international environment.
Preferred Qualifications
• Previous experience in iGaming / Online Gaming / Sports Betting / Casino / Gambling.
• Experience managing campaigns across multiple countries or international markets.
• Experience working with high-volume user acquisition campaigns.
• Familiarity with major paid advertising platforms and alternative traffic sources.
• Experience working with creative teams to develop and test performance-driven advertising materials.
• Strong understanding of attribution, tracking, analytics, and conversion funnels.
Ideal Candidate
We are particularly interested in candidates with 3-5 years of hands-on media buying experience who can independently manage the full campaign lifecycle, from campaign setup and budget allocation to optimization and performance analysis.
The successful candidate should be highly data-driven, commercially minded, and comfortable managing performance targets in a fast-moving environment.

Work arrangement
No