Digital Marketing and AI Content Specialist

Company Description The company is a growing organization focused on leveraging digital marketing and artificial intelligence to build impactful content and data-driven campaigns. Based in Chennai, the team works closely with clients and internal stakeholders to improve brand visibility, audience engagement, and business performance. The work environment emphasizes continuous learning, collaboration, and experimentation with new tools and platforms. Team members are encouraged to explore innovative approaches to content creation, automation, and analytics to deliver measurable results for the business.
Role Description This is a full-time, on-site Digital Marketing and AI Content Specialist role based in Chennai. The specialist will plan and execute digital marketing campaigns across channels such as search, social media, email, and web, ensuring consistent messaging and brand alignment. Day-to-day tasks include creating and optimizing content for different platforms, using AI tools to generate and refine copy, visuals, and marketing assets, and analyzing performance data to improve campaign outcomes. The role involves close coordination with design, sales, and product teams to support launches, promotions, and ongoing marketing initiatives. The specialist will also monitor trends in AI, marketing technology, and consumer behavior, recommending improvements to workflows, content strategies, and channel mix.
Qualifications
Strong digital marketing skills, including experience with social media marketing, search engine marketing, email campaigns, and web analytics.
Ability to create, edit, and optimize content for web, social media, and other digital channels, with attention to clarity, tone, and brand guidelines.
Comfort working with AI-powered tools for content generation, automation, and analytics, and willingness to learn new platforms and technologies.
Solid analytical and reporting skills, including interpreting campaign metrics, identifying insights, and making data-driven recommendations.
Effective communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects and deadlines.
Bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
Prior experience in a digital marketing, content, or AI-focused role is preferred; familiarity with the Chennai market is an advantage.
Demonstrated ability to work on-site full-time, adapt to changing priorities, and maintain high ethical and professional standards.

Work arrangement
No