Social Media Business Strategist

AI-Powered Social Media & Content Strategist
Company: MangalRachna Private Limited
Brand: MangalRachna Roopantaran
Location: Bhopal, Madhya Pradesh
Work Mode: Full-time / Hybrid
Experience: 1–4 years
Salary: ₹20,000–₹35,000 per month, depending on experience and demonstrated skills
About MangalRachna
MangalRachna is a growing construction and transformation company working across renovation, retrofitting, interiors, landscaping and related spaces.
Our flagship brand, MangalRachna Roopantaran, focuses on transforming existing homes and spaces through renovation, retrofitting and thoughtful upgrades.
We are building a modern brand and are looking for someone who can help us build a strong digital presence through creative storytelling, short-form video and AI-powered content creation.
The Role
We are looking for an AI-Powered Social Media & Content Strategist who can take ownership of our social media content from beginning to end.
This is not just a posting or scheduling job.
We need someone who can:
Think → Research → Plan → Write → Create → Edit → Publish → Analyse → Improve
You should be able to turn our projects, site visits, customer problems, construction knowledge and founder insights into engaging digital content.
Key Responsibilities
1. Content Strategy
* Develop monthly and weekly social media strategies.
* Create a detailed 30-day content calendar.
* Research trends, competitors and audience interests.
* Identify topics that can generate awareness, engagement and leads.
* Develop content around renovation problems, home improvement, interiors and construction.
* Convert everyday business activities into content opportunities.
2. Reels & Short-Form Video
Create engaging:
* Instagram Reels
* YouTube Shorts
* Facebook Reels
* LinkedIn videos
You will be responsible for:
* Finding the hook
* Writing the script
* Selecting visuals
* Editing
* Adding subtitles/text
* Music and sound effects
* Creating strong opening 3–5 seconds
* Preparing the final post
3. AI-Powered Content Creation
You should be comfortable using AI tools to increase content production and creativity.
Expected areas include:
* AI-assisted script writing
* AI image generation
* AI video generation
* AI voiceovers
* AI avatars where appropriate
* AI-assisted editing
* AI-assisted research
* Content repurposing
Tools may include:
ChatGPT, Gemini, Claude, Canva, CapCut, Adobe tools, Midjourney, image/video AI tools, HeyGen, Veo, Higgsfield or similar platforms.
We care more about quality of output than the number of AI tools you know.
4. Graphic & Visual Content
Create:
* Carousels
* Infographics
* Before/after posts
* Educational posts
* Promotional creatives
* Stories
* Campaign creatives
* Founder posts
* Project showcases
5. Content From Real Projects
Visit project sites when required and collect:
* Videos
* Before/after footage
* Progress videos
* Customer stories
* Construction details
* Team activities
* Behind-the-scenes content
Convert one project into multiple pieces of content.
For example:
One renovation project → 10–20 content pieces
6. Founder-Led Content
Help develop the founder’s digital presence by converting business knowledge and experiences into:
* Founder videos
* Opinions and insights
* Educational videos
* Industry observations
* Construction/renovation tips
* Business stories
You should be comfortable helping with shoot planning, scripts and direction.
7. Publishing & Social Media Management
Manage:
* Instagram
* Facebook
* LinkedIn
* YouTube
Responsibilities include:
* Scheduling posts
* Writing captions
* Hashtags/keywords
* Thumbnails
* Posting consistency
* Comment monitoring
* Basic DM coordination
* Maintaining content calendar
8. Analytics & Improvement
Track:
* Reach
* Views
* Watch time
* Engagement
* Shares
* Saves
* Followers
* Profile visits
* Leads generated
Prepare a simple monthly report and identify:
What worked → What didn’t → What we should test next
⸻
What We Are Looking For
Must Have
* Strong understanding of Instagram and short-form content.
* Good video editing skills.
* Strong storytelling ability.
* Good knowledge of Canva or equivalent design tools.
* Comfortable with AI content-generation tools.
* Good Hindi/Hinglish and English communication.
* Ability to independently generate content ideas.
* Understanding of social media trends.
* Ability to work independently and meet deadlines.
* Good visual sense.
Highly Preferred
* Experience in construction/interior/architecture/real estate/home improvement.
* Experience with personal/founder branding.
* Experience shooting and editing Reels.
* Experience running paid social campaigns.
* Basic knowledge of Meta Business Suite.
* Basic understanding of social media analytics.
* Experience using advanced AI image/video tools.
Most Important Quality
We are looking for a CONTENT THINKER, not only a SOCIAL MEDIA OPERATOR.
You should be able to look at a renovation project and think:
“There are 10 stories here.”
You should be able to look at a customer problem and think:
“This can become a Reel.”
You should be able to look at a construction process and think:
“People need to know this.”
And then actually create the content.
Performance Expectations
During the first 30 days, the selected candidate will be expected to develop and execute approximately:
* 12–16 Reels
* 6–8 carousel/static posts
* Regular Stories
* 1 monthly content strategy
* Weekly content planning
* Monthly performance report
The exact quantity may change depending on content quality and business requirements.
Quality and consistency are more important than simply increasing the number of posts.
30-Day Trial Period
The selected candidate may initially be engaged for a 30-day performance trial.
During the trial, we will evaluate:
* Content quality
* Creativity
* AI capability
* Reel quality
* Consistency
* Understanding of the brand
* Ability to generate ideas independently
* Engagement and reach
* Professional discipline
Successful candidates may be offered a longer-term/full-time position.
Practical Test
Candidates may be asked to complete a short practical assignment:
Create a 7-day social media content plan for MangalRachna Roopantaran.
The submission should include:
* 3 Reel concepts
* 2 carousel ideas
* 2 static posts
* Hooks
* Captions
* One short Reel script
* At least 2 examples showing how AI could improve the content
Candidates may be asked to create one sample Reel or creative.
Why Join Us?
* Opportunity to build a growing Indian construction/transformation brand.
* Freedom to experiment with AI and new content formats.
* Opportunity to work directly with the founder.
* Opportunity to build a strong portfolio in construction, renovation and interiors.
* Growth opportunity as the MangalRachna Group expands.
How to Apply
Send:
1. Resume
2. Portfolio
3. Instagram/YouTube/LinkedIn accounts you have managed
4. 3 examples of your best Reels
5. AI-generated content examples, if available
6. Expected salary
7. Notice period
Subject: Application – AI Social Media & Content Strategist
Candidates without a traditional degree in marketing/media are also welcome if they can demonstrate strong content skills and portfolio quality.

Work arrangement
No