Search Engine Optimization Specialist

Company Description PASH Digital is a digital growth agency that helps businesses strengthen their brands, reach the right audiences, and turn online visibility into measurable results. The team unifies websites, SEO, paid media, social media, content, automation, and conversion optimization under a cohesive digital strategy. Services span website design and management, AI-driven SEO, Google and Meta Ads, social media marketing, content and creative, and marketing automation. PASH Digital partners with organizations at different growth stages, acting as an extension of their team to build scalable digital acquisition engines. The agency is driven by a focus on strategy, visibility, and growth to move clients’ businesses forward.
Role Description The Search Engine Optimization Specialist is a full-time, remote role responsible for improving organic visibility and performance across client websites. Day-to-day work includes conducting keyword research, performing technical and on-page SEO audits, and implementing optimization recommendations to enhance search rankings and traffic quality. The specialist will manage link-building initiatives, monitor performance using web analytics tools, and report on key metrics and insights to internal stakeholders and clients. Responsibilities also include collaborating with content, paid media, and development teams to ensure SEO best practices are integrated into website structure, content, and campaigns. The role requires ongoing monitoring of industry trends and search engine algorithm updates to inform strategies and continuous optimization.
Qualifications
Strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize site content and structure.
Experience conducting comprehensive SEO Audits, including technical, content, and performance reviews.
Proficiency in Link Building strategies that align with ethical, sustainable SEO practices.
Ability to use Web Analytics tools (e.g., Google Analytics, Google Search Console) to measure performance and guide decisions.
Working knowledge of SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and basic HTML/CSS understanding.
Strong analytical, problem-solving, and data interpretation skills, with attention to detail.
Effective written and verbal communication skills and the ability to collaborate in a remote, cross-functional environment.
Relevant experience in SEO for agencies or multiple clients; a bachelor’s degree in marketing, communications, or a related field is beneficial but not required.

Work arrangement
No