Meta Ads Manager

Meta Ads Manager
Company: Legal Soft
Department: Marketing
Employment Type: Virtual Staff
Location: Virtual Staff
Salary: $8–10 per hour
Role Overview:
Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across
Meta channels. This role is responsible for planning, executing, and scaling high-performing paid
media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and
Cost per acquisition KPIs.
Key Responsibilities:
Paid Media Strategy & Execution
- Plan, launch, and manage paid advertising campaigns across Meta
- Own budget pacing, scaling, and ROI-driven optimization
Performance Optimization
- Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client
- Test audiences, creatives, copy, landing pages, and offers
Legal Lead Funnel & Intake Alignment
- Collaborate with intake teams to ensure lead quality alignment
- Track leads from first click through signed case
External Vendor Management
- Manage and oversee external paid media vendors and agencies
- Act as primary point of contact for vendor performance and accountability
- Manage large ad spend budgets and ensure ROI-driven execution
- Identify performance gaps and drive corrective action
Reporting & Analytics
- Build and maintain dashboards and weekly/monthly performance reports
- Provide actionable insights and recommendations to leadership
Qualifications
- 3+ years of paid media management experience
- Strong expertise in Meta Ads, Google Ads a plus
- Experience with lead generation, CRM tracking, and attribution
What Success Looks Like
- Consistent generation of high-quality legal leads
- Reduced cost per signed client over time
- Clear visibility into ROI and scalable campaign performance
**If your Salary range is above $8 - $10 Please do not apply as this is not subject for negotiations**
**If you are also not comfortable with Hubtaff ( Time Tracking System ) please do not apply **

Work arrangement
No