Social Media Manager (Multi-Brand)

This is a player-coach role. You lead a small team of designers and creatives — briefing them, reviewing their work, giving real feedback — but you also design yourself. On any given week you'll be building ad creatives, editing a reel, writing captions, and scheduling next week's calendar. If you only want to manage and not make, this isn't the role.
We want someone who brings ideas to us — trends worth jumping on, formats we haven't tried, content concepts that fit each brand's audience.
What you'll own
Content & design (hands-on)
Design social content yourself — static posts, carousels, reels, stories, ad creatives
Build and iterate on paid ad creative for Meta and LinkedIn, working with the marketing lead on what to test
Write or edit captions and copy so each brand sounds like itself
Maintain visual consistency and brand guidelines across all four brands
Team leadership
Manage and direct a team of designers and creatives — assign work, set deadlines, hold the standard
Write clear creative briefs and give specific, actionable feedback
Review all work before it goes live; you're the final quality gate
Develop the team — help them get better, not just get things done
Platform & calendar management
Own all social handles across four brands: Instagram, LinkedIn, Facebook, YouTube, and others as we add them
Build and maintain the content calendar; publish on a consistent schedule, every week, without being chased
Manage community — comments, DMs, engagement, and response times
Coordinate with the content and editorial team so social aligns with blog, PR, and campaign activity
Insights & ideas
Track performance across platforms — reach, engagement, follower growth, saves, shares, click-throughs
Deliver a monthly report on what worked, what didn't, and what you're changing
Bring new content concepts, formats, and trend ideas proactively
Grow the founder's LinkedIn presence as a distinct voice from the company brands
What we're looking for
4+ years in social media management, including at least 1 year directing designers or creatives
Strong hands-on design skills — Canva required, Adobe Creative Suite or Figma a plus
Portfolio of social content you personally created, not just oversaw
Experience building ad creative that was actually used in paid campaigns
Fluent across Instagram, LinkedIn, and Facebook; comfortable with scheduling tools (Later, Buffer, Hootsuite, Sprout, or similar)
Video editing capability for reels and short-form (CapCut, Premiere, or equivalent)
Can give clear, direct feedback without being harsh — and can take it too
Organized enough to keep four brands on schedule simultaneously
Nice to have
Motion graphics or animation
Experience across very different audiences (creative/luxury and institutional/B2B in the same role)
Community management at scale
Photography or on-camera comfort

Work arrangement
No