Senior Vice President of Marketing Strategy

Senior Vice President of Marketing StrategyJob Overview
The Senior Vice President of Marketing Strategy is responsible for leading the company’s enterprise-wide marketing strategy and establishing the long-term direction for brand positioning, market growth, customer acquisition, and marketing investment.
This role oversees strategic marketing planning, market intelligence, customer insights, integrated marketing direction, and performance management across global markets. The Senior Vice President of Marketing Strategy serves as a strategic advisor to the CEO and executive leadership team, ensuring that marketing strategies align with corporate objectives, strengthen competitive positioning, and support sustainable business growth.
Key ResponsibilitiesI. Enterprise Marketing Strategy and Executive Leadership
Define and lead the company’s long-term marketing strategy in alignment with corporate goals.
Establish enterprise-wide marketing priorities, strategic initiatives, and investment frameworks.
Translate business objectives into integrated marketing strategies and measurable outcomes.
Advise the CEO and executive leadership team on market opportunities, brand positioning, and marketing investments.
Establish strategic marketing governance and decision-making frameworks.
II. Global Market Intelligence and Competitive Strategy
Lead analysis of global market trends, competitive dynamics, customer behavior, and industry developments.
Identify emerging market opportunities, competitive threats, and shifts in customer expectations.
Develop market intelligence frameworks to support enterprise marketing decisions.
Guide competitive positioning and differentiation strategies across markets.
Translate market insights into actionable strategic recommendations.
III. Brand Strategy and Market Positioning
Oversee the development of corporate and product-related marketing positioning strategies.
Establish consistent brand messaging and market differentiation across business units and regions.
Partner with brand and communications leadership to strengthen brand equity and market reputation.
Align brand strategy with customer needs, business priorities, and long-term growth objectives.
Evaluate brand performance and identify opportunities to enhance market relevance.
IV. Customer Insights and Growth Strategy
Lead customer segmentation, targeting, and market opportunity assessment.
Develop strategic approaches to customer acquisition, engagement, retention, and lifetime value.
Integrate customer research, behavioral data, and market insights into marketing decisions.
Identify high-value customer segments and opportunities for market penetration.
Partner with product, sales, and business development teams to align marketing strategy with commercial growth.
V. Integrated Marketing and Go-to-Market Strategy
Establish the strategic direction for integrated marketing programs across channels and markets.
Oversee global go-to-market frameworks for products, services, and major business initiatives.
Align marketing campaigns, content, digital channels, events, and partnerships with corporate priorities.
Ensure marketing strategies support product positioning, customer engagement, and revenue objectives.
Coordinate global and regional marketing priorities to maintain strategic alignment.
VI. Marketing Investment and Resource Optimization
Lead strategic marketing budget planning and investment prioritization.
Evaluate marketing opportunities based on business impact, growth potential, and expected return.
Establish frameworks for allocating resources across channels, markets, and strategic initiatives.
Partner with finance and business leaders to assess marketing investment effectiveness.
Optimize marketing resource allocation to support long-term business value.
VII. Marketing Performance and Strategic Analytics
Establish enterprise-wide marketing KPIs and strategic performance measurement frameworks.
Monitor brand performance, customer acquisition, marketing contribution, and business growth indicators.
Evaluate marketing effectiveness, campaign performance, and return on investment.
Provide executive leadership with strategic performance reports and actionable recommendations.
Use analytics and market feedback to refine marketing priorities and investment decisions.
VIII. Marketing Organization and Executive Collaboration
Lead and develop a high-performing global marketing strategy organization.
Establish leadership structures, strategic responsibilities, and performance expectations.
Build alignment across marketing, brand, communications, product, sales, finance, and business development.
Develop senior marketing talent and strengthen strategic leadership capabilities.
Foster a culture of innovation, customer focus, analytical rigor, and accountability.
QualificationsEducation Background
Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
MBA or advanced degree preferred.
Work Experience
18+ years of progressive experience in marketing strategy, strategic marketing, brand management, or related functions.
10+ years of senior marketing leadership experience.
Proven experience leading enterprise-wide or global marketing strategy.
Demonstrated experience in market intelligence, customer strategy, brand positioning, and business growth.
Experience managing significant marketing investments and advising executive leadership.
Strong understanding of global markets, integrated marketing, commercial strategy, and performance analytics

Work arrangement
No