Account Executive

Serv, a global executive recruitment partner, is hiring on behalf of our client GroundedAI for an Account Executive.
Join the Team:
GroundedAI builds underground intelligence software for the tunnelling and mining industries. Our products, Lithos and Strata, are used by engineering consulting firms on active hard rock TBM and drill-and-blast projects across North America. We are a small, fast-growing company working with anchor clients on high-profile infrastructure projects in North America.
To learn more please visit: https://www.groundedai.com/
Position Responsibilities:
We are looking for an Account Executive who knows the underground construction or mining industry and can sell into it. This is a full-cycle role: you will qualify and close new accounts while working closely with the CEO and Head of Growth to refine our commercial approach. You will be selling to engineering consulting firms, contractors, and mine operators who manage underground projects.
You are not walking into a polished enterprise sales motion. You will help build it. The right person is energized by this opportunity.
This role includes:
Qualifying and Discovery
Run qualifying calls on inbound leads and conference contacts to confirm project fit, timeline, and budget before they move further in the pipeline
Ask the right technical and commercial questions to understand a prospect's site conditions, current workflow, and what is driving their evaluation
Document qualifying notes and next steps clearly so handoffs to technical demo or proposal stage are clean
Know when a lead is not a fit and disqualify it rather than letting it sit in the pipeline
Technical Demos
Run product demos of Lithos and Strata tailored to the specific project type and client workflow
Translate technical capabilities into terms that matter to geotechnical engineers, project managers, and operations leads
Keep a working library of demo scripts and assets up to date as the product evolves
Proposal Generation
Build and send proposals and pricing packages
Customize proposals to reflect the client's project scope, site count, and usage pattern
Track proposal status and follow up to keep deals moving instead of stalling post-demo
Qualifications:
5+ years of experience in a quota-carrying or technical sales role, ideally in a mid-funnel capacity (qualifying, demos, proposals)
Direct experience in or selling into tunnelling, underground mining, civil infrastructure, or engineering consulting
Experience in an early-growth stage company
Comfortable selling technical software to technically-minded buyers (geotechnical engineers, project managers, operations leads)
Strong discovery skills: you ask good questions and listen before pitching
Self-directed and organized; you manage your own pipeline without needing hand-holding
Organized and detail-oriented when building proposals; comfortable working from a structured pricing framework
Willing to travel to project sites and industry events
Familiarity with CRM tools and a disciplined approach to pipeline hygiene
Nice to Have:
Prior experience at a geotechnical software company
Experience selling into North American infrastructure or resource sector clients
Exposure to SaaS or subscription-based software models
Existing relationships with engineering consulting firms active in tunnelling or hard rock mining is not required, but an asset
Our Dream Teammate Is Someone Who:
Is proactive and accountable
Thinks strategically and executes consistently
Communicates with clarity and confidence
Brings a positive, growth-oriented mindset
Is highly organized and dependable
Embraces learning and feedback
Cares deeply about doing great work
What We Offer:
Base salary plus commission tied to ARR growth
Equity participation in an early-stage company
Direct line to the founding team and influence over how the sales function is built
Opportunity to grow within your role as the company grows
A small, high-trust team where your work is visible and your voice is heard
Location: Hybrid, North America
Salary: $80,000 - $150,000 CAD/ year base
Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.

Work arrangement
No