Sales Executive

Lead Generation & Sales Executive
Company: Spotlight GB Ltd
Location: Remote – Pakistan
Employment Type: Full-Time
Working Days: Monday to Saturday
Standard Working Hours: 2:00 PM – 10:00 PM Pakistan Time
About the Role
Spotlight GB Ltd is looking for a confident, motivated and commercially minded Lead Generation & Sales Executive to join our remote team.
This is not simply a cold-calling or appointment-setting role. The successful candidate will be responsible for identifying potential clients, generating new business opportunities, making outbound calls, qualifying prospects, conducting sales meetings, following up consistently and helping move opportunities towards becoming paying clients.
We are looking for someone who can take ownership of the sales process and manage leads professionally from initial contact through to a clear outcome.
Key Responsibilities
Research and identify potential businesses that may benefit from Spotlight GB’s services.
Build and maintain targeted prospect lists based on assigned industries, locations and campaigns.
Identify relevant business owners, directors and decision-makers.
Conduct proactive outbound cold calls to potential clients.
Carry out outreach through telephone, email, LinkedIn and WhatsApp where appropriate.
Introduce Spotlight GB professionally and confidently.
Understand a prospect’s business, current situation, challenges and objectives.
Ask relevant discovery and qualification questions.
Identify genuine business opportunities and buying intent.
Qualify prospects before progressing them further.
Book and personally conduct sales and discovery meetings.
Present relevant Spotlight GB services, case studies and solutions.
Explain clearly how Spotlight GB may be able to support the prospect’s business.
Handle common questions and objections professionally.
Discuss approved services, packages and next steps where appropriate.
Agree a clear next action after every sales meeting.
Follow up consistently with prospects after calls and meetings.
Manage prospects through the sales pipeline until there is a clear outcome.
Re-engage prospects who may not be ready to proceed immediately.
Escalate larger or more complex opportunities to management where required.
Provide management with relevant information for proposals, quotations or customised strategies.
Maintain an organised and up-to-date sales pipeline.
Record all calls, meetings, notes, follow-ups and outcomes accurately within the CRM.
Ensure genuine opportunities are not lost because of poor follow-up.
Provide regular updates to management regarding activity, prospect feedback, objections and opportunities.
Attend internal sales meetings, training sessions and performance reviews when required.
Continuously improve knowledge of Spotlight GB’s services and sales approach.
Lead Ownership
A major part of this role is taking responsibility for the leads you generate or are assigned.
You will be expected to manage each genuine opportunity properly, including communication, meetings, follow-ups and progression until there is a clear outcome.
Although the standard working hours are 2:00 PM – 10:00 PM Pakistan Time, the role requires a flexible and commercially responsible approach.
If an active lead or genuine opportunity requires reasonable attention outside standard working hours, you will be expected to manage it professionally and respond appropriately.
The focus of the role is on lead ownership, responsiveness and results, rather than simply completing a set number of hours.
Sales Meeting Responsibilities
The successful candidate will be expected to personally conduct sales and discovery meetings.
During these meetings, you should be able to:
Introduce Spotlight GB professionally.
Build rapport with prospects.
Understand the prospect’s business and current situation.
Identify their challenges and objectives.
Ask relevant discovery questions.
Understand their current marketing or sales activity.
Determine which Spotlight GB services may be relevant.
Present suitable solutions clearly.
Discuss relevant case studies and previous work where appropriate.
Handle initial objections confidently.
Understand the prospect’s decision-making process.
Establish their level of interest.
Agree clear next steps.
Follow up after the meeting until the opportunity progresses or is closed.
Candidate Requirements
We are looking for someone with:
Excellent spoken and written English.
Strong communication and interpersonal skills.
Confidence speaking with UK business owners and decision-makers.
Previous experience in lead generation, cold calling, telesales, appointment setting, sales or business development.
Confidence conducting telephone and video sales meetings.
Strong listening and questioning skills.
Ability to build rapport quickly.
Good objection-handling skills.
Strong follow-up discipline.
Good organisational and time-management skills.
Ability to work independently in a remote environment.
A proactive and self-motivated approach.
Ability to deal with rejection professionally.
Familiarity with CRM systems or sales pipelines.
Reliable internet connection and a professional working environment.
Willingness to learn and develop within the role.
Experience in digital marketing, advertising, websites, SaaS, technology or B2B services would be an advantage but is not essential.
Performance Expectations
Performance will be assessed on the quality of opportunities created and how effectively they are managed.
Key areas will include:
Consistency of lead generation.
Quality of prospecting.
Quality of cold calls.
Quality of sales meetings.
Follow-up consistency.
Lead management.
CRM accuracy.
Pipeline management.
Opportunities progressed.
New business generated.
Communication and professionalism.
Overall contribution to Spotlight GB’s growth.
What We Are Looking For
We are looking for someone who is:
Confident on the phone.
Comfortable speaking with business owners.
Hungry to develop in sales.
Results-focused.
Organised.
Consistent.
Professional.
Comfortable working independently.
Able to take responsibility rather than waiting to be told what to do.
Serious about building a long-term career in sales and business development.
This role would suit someone who wants to become a strong B2B sales professional rather than someone looking for a basic calling or data-entry position.
How to Apply
Please send:
Your CV
A short introduction about yourself
Details of your previous sales or lead-generation experience
Any experience you have dealing with UK clients or businesses
Your current availability
Only serious applicants should apply.

Work arrangement
No