Vice President of Product Strategy

Company Description Grow With AF Accounting & Advisory Ltd. is a UK-based firm that helps businesses grow through clear financial insight, strategic advice, and trusted accounting support. The team partners with start-ups, SMEs, and established businesses across Cambridgeshire and the UK, offering services ranging from bookkeeping and management accounts to cash flow management, KPI reporting, and strategic planning. As Chartered Certified Accountants with Financial Controller expertise, the firm provides proactive guidance instead of focusing solely on year-end compliance. Clients benefit from accurate, timely financial reporting, tailored advisory solutions, and a personal, responsive service that supports confident decision-making and sustainable growth.
Role Description The Vice President of Product Strategy is a full-time, remote role responsible for shaping and driving the firm’s product vision across accounting and advisory services. This role leads the development of product strategies that align with the company’s growth objectives, client needs, and market opportunities, including digital tools, packaged service offerings, and advisory solutions. Day-to-day responsibilities include conducting market and competitive analysis, defining product roadmaps, prioritizing feature and service enhancements, and collaborating closely with finance, operations, technology partners, and leadership to ensure successful execution. The Vice President will translate client insights into scalable products, set performance metrics, oversee product lifecycle management, and continuously refine offerings based on data, feedback, and business outcomes.
Qualifications
Strong background in Product Strategy and Product Management, with experience shaping and executing product roadmaps in a professional services or finance-related environment.
Excellent Analytical Skills, including the ability to interpret financial and operational data, conduct market analysis, and translate insights into actionable product decisions.
Demonstrated expertise in Strategic Planning and business growth initiatives, with a track record of aligning product portfolios to organizational objectives and client needs.
Solid understanding of Finance and accounting concepts, ideally gained in an accounting, advisory, fintech, or related sector.
Proven leadership experience, including cross-functional collaboration, stakeholder management, and guiding teams through change and innovation.
Strong communication and presentation skills, with the ability to clearly articulate product vision, priorities, and value propositions to internal teams and clients.
Experience with digital products or technology-enabled services (e.g., cloud accounting platforms, data dashboards, or workflow tools) is highly beneficial.
Bachelor’s degree in Business, Finance, Economics, or a related field; advanced qualifications (e.g., MBA or professional accounting/finance credentials) are an advantage.

Work arrangement
No