Social Media Strategist

Company Description AUVSI Maple Canada is a collaborative platform dedicated to advancing Canada’s autonomous systems ecosystem. The organization focuses on technologies such as uncrewed aerial systems (UAS), robotics, humanoids, autonomous and self-driving vehicles, and related artificial intelligence (AI) innovations. It brings together diverse stakeholders, including industry leaders, academic institutions, government representatives, startups, researchers, and students. Through this community, AUVSI Maple Canada supports innovation, research, workforce development, and responsible public policy in autonomous and AI-driven technologies.
Role Description The Social Media Strategist role is a remote volunteer position responsible for shaping and executing AUVSI Maple Canada’s social media presence. This role includes developing and implementing social media strategies across platforms, planning content calendars, and optimizing posts for engagement and reach. The Social Media Strategist will collaborate with organizational leaders to highlight events, initiatives, and thought leadership, and will monitor analytics to refine campaigns. Day-to-day tasks may include drafting and scheduling posts, coordinating with contributors, responding to community interactions, and supporting digital campaigns that promote autonomous systems innovation and public awareness.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine multi-platform campaigns.
Candidates should possess strong Communication and Public Relations skills to engage diverse stakeholders and represent the organization’s mission effectively.
Candidates should possess skills in Content Strategy to design integrated content plans aligned with organizational goals and audience needs.
Experience with basic analytics tools, social media management platforms, and performance tracking is beneficial.
Familiarity with autonomous systems, robotics, AI, or emerging technologies is an asset.
Ability to work independently in a remote environment, manage time effectively, and collaborate with a distributed team.
Prior experience in community building, nonprofit or association work, or technology-focused initiatives is advantageous.

Work arrangement
No