Marcom Executive

We are looking for a proactive, execution-driven MarCom Executive to handle a mix of marketing communications, marketing operations, and event execution.
This role will: Plan and execute exhibitions, trade shows, and on-ground events. Support marketing communications activities (content, coordination, branding). Assist with marketing operations (vendor management, inventory, reporting). The role requires extensive travel, strong coordination skills, and the ability to switch between creative, operational, and on-ground execution work.
The core responsibilities for the job include the following:
Marketing Communications (MarCom):
Assist in creating marketing collaterals (brochures, flyers, presentations, and case studies).
Coordinate with creative agencies and designers for artwork and branding materials.
Ensure brand consistency across all communications and event materials.
Draft internal and external communications as needed.
Support social media content coordination with the digital team.
Maintain and update the marketing library (images, videos, testimonials, and success stories).
Marketing Operations:
Manage marketing inventory (banners, giveaways, product samples, brochures).
Track and reconcile event-wise budgets and vendor payments.
Prepare post-event reports, expense sheets, and documentation.
Research and empanel new vendors (fabrication, printing, logistics).
Maintain vendor scorecards and coordinate annual rate contracts.
Support lead management - data cleaning, enrichment, and handover to sales.
Event Execution (Exhibitions and Trade Shows):
Plan and execute exhibitions, trade shows, and industry events.
Coordinate stall booking, space allocation, and event documentation.
Prepare event checklists, timelines, and execution plans.
Coordinate with internal teams for product readiness and marketing materials.
Coordinate with stall designers and fabrication agencies.
Ensure timely design approvals and stall production.
Supervise stall setup and dismantling at the event venue.
Manage branding elements, panels, and visual placements.
Manage transportation of products and marketing materials.
Coordinate travel, hotel bookings, and local arrangements for the team.
Ensure availability of all required materials at the venue.
Handle on-ground coordination during event days.
Resolve real-time issues during setup and execution.
Ensure stall readiness before event opening.
Manage visitor flow and support the lead capture process.
Ensure proper branding and presentation standards at the stall.
Coordinate material return and logistics post-event.
Collect and organize visitor lead data.
Requirements:
Experience: 3-4 Years.
Bachelor's degree in marketing / mass communication / Event Management / Business Administration or a related field.
MarCom and Operations Skills:
Basic understanding of brand guidelines and content creation.
Ability to coordinate with creative agencies and designers.
Good written and verbal communication skills.
Proficiency in MS Excel, Google Sheets, and presentation tools.
Experience in vendor management and negotiation.
Ability to track budgets and manage invoices.
Event Skills:
Proven experience in exhibition or event management (2-3 years).
Strong coordination and execution ability.
Vendor and fabrication handling experience.
Ability to manage multiple tasks under deadlines.
Strong problem-solving skills during on-ground execution.

Experience
4-5 yrs