Social Media Manager

Company Description RK Solar Energy is a Gurgaon-based full-service solar EPC company that delivers end-to-end rooftop solar solutions for residential, commercial, industrial, and institutional clients. The organization specializes in 10–200 kW systems and focuses on high-performance, reliable solar installations. RK Solar Energy manages the entire project lifecycle, including site assessment, customized system design, procurement, installation, and ongoing maintenance. Team members work in a growing clean-energy sector, contributing to sustainable solutions for a diverse client base.
Role Description This is a full-time, hybrid Social Media Manager role based in Gurugram, with flexibility for some work-from-home arrangements. The Social Media Manager will plan, create, and publish engaging content across social media platforms to increase brand awareness and generate leads for rooftop solar solutions. Daily responsibilities include managing social media calendars, monitoring platform performance, optimizing posts, and responding to comments and messages in a timely, professional manner. The role involves collaborating with marketing and sales teams to align social media campaigns with business objectives, analyzing performance metrics, and adjusting strategies based on insights. The Social Media Manager will stay updated on social media trends and best practices in the renewable energy sector and suggest new formats and campaigns to enhance audience engagement.
Qualifications
Proficiency in Social Media Marketing and Social Media Optimization (SMO), with experience managing campaigns across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
Strong Communication and Writing skills, including the ability to craft clear, persuasive, and audience-focused messages.
Experience in Content Strategy, including planning content calendars, aligning content with brand goals, and adapting messaging for different channels.
Ability to use social media analytics tools to track performance, interpret data, and optimize campaigns.
Familiarity with basic graphic design or video editing tools (e.g., Canva, Adobe tools, or equivalent) is an advantage.
Prior experience in digital marketing or social media management for technology, energy, or related industries is beneficial.
Bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a hybrid work environment.

Work arrangement
No